The Influence Of Advertisement On Consumers Purchase Of Beverages (A Study Of Unilever Nig. Plc) Aba, Abia State
ABSTRACT
The Influence of Advertisement on Consumer Purchase of
Beverages (A study of Unilever Nig. Plc) has been carefully xrayed by the
researcher, the importance of advertisement, in the introductory part of this
work. The researcher examined the role of advertisement, with the study
objective of community information about the product, to identify products ând
differentiate them from others. To increase product use, to build value, brand
preference and loyalty. The researcher in research methodology adopted the use
of questionnaire for the data collection, chi-square method for analysis; at
the end the testing of hypothesis on the Influence of Advertising on Consumer
Purchase (A study of Unilever Nig. Plc, Aba). Its findings is a significant
relation between advertisement and consumer purchase. Finally the purchase of
beverage does not depend on the volume of advertisement rather the quality of
the beverages.
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ODOH, O (2021). The Influence Of Advertisement On Consumers Purchase Of Beverages (A Study Of Unilever Nig. Plc) Aba, Abia State. Mouau.afribary.org: Retrieved Apr 21, 2025, from https://repository.mouau.edu.ng/work/view/the-influence-of-advertisement-on-consumers-purchase-of-beverages-a-study-of-unilever-nig-plc-aba-abia-state-7-2
OBIOMA, ODOH. "The Influence Of Advertisement On Consumers Purchase Of Beverages (A Study Of Unilever Nig. Plc) Aba, Abia State" Mouau.afribary.org. Mouau.afribary.org, 16 Sep. 2021, https://repository.mouau.edu.ng/work/view/the-influence-of-advertisement-on-consumers-purchase-of-beverages-a-study-of-unilever-nig-plc-aba-abia-state-7-2. Accessed 21 Apr. 2025.
OBIOMA, ODOH. "The Influence Of Advertisement On Consumers Purchase Of Beverages (A Study Of Unilever Nig. Plc) Aba, Abia State". Mouau.afribary.org, Mouau.afribary.org, 16 Sep. 2021. Web. 21 Apr. 2025. < https://repository.mouau.edu.ng/work/view/the-influence-of-advertisement-on-consumers-purchase-of-beverages-a-study-of-unilever-nig-plc-aba-abia-state-7-2 >.
OBIOMA, ODOH. "The Influence Of Advertisement On Consumers Purchase Of Beverages (A Study Of Unilever Nig. Plc) Aba, Abia State" Mouau.afribary.org (2021). Accessed 21 Apr. 2025. https://repository.mouau.edu.ng/work/view/the-influence-of-advertisement-on-consumers-purchase-of-beverages-a-study-of-unilever-nig-plc-aba-abia-state-7-2