The Impact Of Personal Selling On Sales In The Fast Foods Industry
ABSTRACT
This study was carried out with
the Apples fast foods industry as a study. This work examines the impact of
personal selling on the sales volume of fast foods industry. The objective of
this study is to find out the effects of personal selling as a promotional tool
and its impact on sales. The population of the study was 200, made up of
managers, supervisors and other staff and the researcher used random sampling
in selecting the sample. Data collection were presented and analyzed, using
chi-square (X2) in testing the hypothesis findings. The researcher recommended
that the industry (fast foods) should create awareness in order to attract more
sales and also to apply marketing concept in their business. This will go to a
large extent in creating customers loyalty.
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OKWUAMMA, C (2021). The Impact Of Personal Selling On Sales In The Fast Foods Industry. Mouau.afribary.org: Retrieved Dec 28, 2024, from https://repository.mouau.edu.ng/work/view/the-impact-of-personal-selling-on-sales-in-the-fast-foods-industry-7-2
C, OKWUAMMA. "The Impact Of Personal Selling On Sales In The Fast Foods Industry" Mouau.afribary.org. Mouau.afribary.org, 22 Jul. 2021, https://repository.mouau.edu.ng/work/view/the-impact-of-personal-selling-on-sales-in-the-fast-foods-industry-7-2. Accessed 28 Dec. 2024.
C, OKWUAMMA. "The Impact Of Personal Selling On Sales In The Fast Foods Industry". Mouau.afribary.org, Mouau.afribary.org, 22 Jul. 2021. Web. 28 Dec. 2024. < https://repository.mouau.edu.ng/work/view/the-impact-of-personal-selling-on-sales-in-the-fast-foods-industry-7-2 >.
C, OKWUAMMA. "The Impact Of Personal Selling On Sales In The Fast Foods Industry" Mouau.afribary.org (2021). Accessed 28 Dec. 2024. https://repository.mouau.edu.ng/work/view/the-impact-of-personal-selling-on-sales-in-the-fast-foods-industry-7-2