ABSTRACT

 This study evaluates the effect of traditional and electronic Word of Mouth (WOM) from the Tourism industry via destinations in Anambra slate. The tourists’ in the studs area formed the population of the study. Convinient sampling technique ssas implemented; a sample size of 200 respondents ssas used. A ssell structured questionnaire ssas used to obtain the data from the respondents svhere all ssas completely returned. Data lor this study ssas generated using a questionnaire, frequencies, simple percentage. mean and standard deviation was used to analyze the data generated, bindings from the studs shoss that respondents perceived the overall evaluation of the use of word-of-mouth on the loutist choice ol destination as effeetise. Recommendations ssere then given to the effect that tour guides and trasel agents should employ various aspects of WOM in order to encourage tourists liaise ssith other tourists by communicating through the use of online travel communities or through regular consersations, in order to build and foster trust sshich would positively influence their choice oftravel destination.