ABSTRACT

 This study investigates the influence of green practices on the competitiveness of hotels in Umuahia, Abia State, Nigeria. A sample size of 385 respondents was targeted, with a 96.6% response rate achieved from 372 completed surveys. Analytical methods, including frequency analysis and multiple regression, were applied to evaluate the hypotheses using Microsoft Excel 365. Through primary data collection using structured questionnaires, this research reveals that green practices, specifically eco-friendly initiatives, renewable energy use, and socially responsible products enhance hotel competitiveness by aligning with the growing customer preference for environmental responsibility. Notably, renewable energy usage emerged as the most significant contributor to competitiveness. While low-flow water fixtures support environmental goals, their impact on competitiveness is minimal, likely due to limited visibility and perceived relevance among guests. The findings suggest strategic recommendations for hotel managers in Umuahia to enhance competitiveness, including prioritizing renewable energy, actively promoting ecofriendly practices, and incorporating socially responsible products that resonate with eco-aware patrons. This study contributes significantly to knowledge by providing empirical evidence on the competitiveness impact of green practices within the Nigerian hospitality context, underscoring the importance of visible sustainability efforts to attract and retain customers in emerging markets. The results also highlight how these green practices, particularly renewable energy use, can serve as a pivotal strategy for sustainable business growth and competitive positioning in the Nigerian hospitality industry.