The Effect Of Price Changes On The Product Life Cycle Of Fast Moving Consumer Goods:- Emmanuel Terhile T
ABSTRACT
The study analyzed the effect of price changes in
the product life cycles of fast moving consumer goods, a study of selected
products of Starline Nigeria Ltd, Aba, Abia State, Nigeria. The specific
objective of the stud}' are to identify the product life cycle stage of the
products, examine the price of the products at each stage ofthe product life
cycle, analyze the differences in price and sales in each life cycle stage and
to examine the relationship between sale and price of the products. A random
sample of 150 marketers of the company was selected and a well structure
questionnaire administered in order to elicit the data. Descriptive statistics
correlation analysis and student Z-test v ere used to analyze the data'. It was
found that sales revenue and product launch date determine the product life
cycle stage and that the price ofthe product vary across the product life
cycle. Based on the finding it was recommended that marketers should carefully
study the product life cycle in other too formulate polices and pricing
strategies to sustain the product life cycle.
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EMMANUEL, T (2025). The Effect Of Price Changes On The Product Life Cycle Of Fast Moving Consumer Goods:- Emmanuel Terhile T. Mouau.afribary.org: Retrieved Dec 04, 2025, from https://repository.mouau.edu.ng/work/view/the-effect-of-price-changes-on-the-product-life-cycle-of-fast-moving-consumer-goods-emmanuel-terhile-t-7-2
TIMOTHY, EMMANUEL. "The Effect Of Price Changes On The Product Life Cycle Of Fast Moving Consumer Goods:- Emmanuel Terhile T" Mouau.afribary.org. Mouau.afribary.org, 03 Dec. 2025, https://repository.mouau.edu.ng/work/view/the-effect-of-price-changes-on-the-product-life-cycle-of-fast-moving-consumer-goods-emmanuel-terhile-t-7-2. Accessed 04 Dec. 2025.
TIMOTHY, EMMANUEL. "The Effect Of Price Changes On The Product Life Cycle Of Fast Moving Consumer Goods:- Emmanuel Terhile T". Mouau.afribary.org, Mouau.afribary.org, 03 Dec. 2025. Web. 04 Dec. 2025. < https://repository.mouau.edu.ng/work/view/the-effect-of-price-changes-on-the-product-life-cycle-of-fast-moving-consumer-goods-emmanuel-terhile-t-7-2 >.
TIMOTHY, EMMANUEL. "The Effect Of Price Changes On The Product Life Cycle Of Fast Moving Consumer Goods:- Emmanuel Terhile T" Mouau.afribary.org (2025). Accessed 04 Dec. 2025. https://repository.mouau.edu.ng/work/view/the-effect-of-price-changes-on-the-product-life-cycle-of-fast-moving-consumer-goods-emmanuel-terhile-t-7-2