ABSTRACT 

This research work emphasized on the concept in the agricultural sector of the economy with particular reference to Imo State. This research work was sectioned into five chapters, chapter one reveals the introduction, some problems associated with, objectives of the research in chapter two, the researcher encounter with a lot of literature review as it concerns with the study. Chapter three, the researcher carried out an investigation in a particular place, that is Imo State after due collection of data both primary and secondary, the researcher decided to apply Chi-square statistical method as well as tables for both the analysis of data and the testing of hypothesis. Chapter four, the researcher confront series of analysis in order to proffer good results and decision that provide positives effects to both present and future research. Finally, chapter five, deals with conclusion and basic recommendation reports of the study.     

TABLE OF CONTENTS

Title Page i

Certification ii

Dedication iii

Acknowledgement iv

Table of Contents v

List of Tables vii

Abstract viii

CHAPTER ONE

INTRODUCTION

1.1 Background of the Study 1

1.2 Statement of the Problems 6

1.3 Objective of Study 9

1.4 Research Questions 10

1.5 Research Hypothesis 10

1.6 The Significance of the Study 11

1.7 Scope of the Study 12

CHAPTER TWO

2.1 Historical Background of Selected Firms 13

2.2 Historical Background of Bonny Farms Limited 15

2.3 Over View and Meaning of Making Concept Tracing 16

2.4 Agricultural Marketing 24

2.4.0 Marketing of Agricultural Commodities 29 

in Local Market in Nigeria

2.4.1 The Local Markets or Village Traders 30

2.4.2  Wholesalers 31

2.4.3 Retailers or Terminal Markets 32

2.4.4 Cooperatives 32

2.5 Organizing the Marketing Department 36

2.5.1 Functional Structuring 37

2.5.2 Production or Brand Management 38

CHAPTER THREE

RESEARCH METHODOLOGY

3.1 Research Design 40

3.2 Population of the Study 40

3.3 Sampling Unit 41

3.4 Determination of Sample Size 42

3.5 Method of Data Collection 42 

3.6 Sampling Techniques 44

3.7  Data Analysis 45

3.8 Validity and Reliability 47

CHAPTER FOUR 

PRESENTATION, ANALYSIS AND INTERPRETATION 

4.1 Presentation 48

4.2 Analysis and Interpretation of Data 49

4.3 Hypothesis Testing 62 

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS 

5.1 Summary of Findings 69

5.3 Conclusion 71

5.3 Recommendations 72

REFERENCES