Socio Economic Determinant Of Household Loyalty On Grocery Stores In Umuahia North Local Government Of Abia State Nigeria:- Nwoke Glory K
ABSTRACT
This study
was on determinants of customers patronage of grocery stores in Umuahia north
Abia state Nigeria. The study specifically looked at the socio economic
characteristics of respondents loyalty. The grocery stores, level of loyalty to
grocery stores and factors influencing household loyalty of grocery store.
Primary data was used in this study. Primary data was collected by the use of
structured questionnaire. 200 respondents were randomly selected for the study.
Simple descriptive statistics such as mean, percentages and regression were
used in analysing data. The result shows that majority of the respondents were
females, singles and educated. In addition, the bulk of the respondents indicated
that south eastern Nigeria as their geopolitical zones/had their state of
origin from south eastern Nigeria. Furthermore, respondents were majorly
involved in trading/business. Moreso, majority ofthe respondents signifies that
they would like to shop more for goods and services from grocery stores and
recommend same to others. Finally, age, level of education, distance of
residence from grocery store and household size were significant factors
influencing amount spent on grocery stores. Operators of grocery stores should
make available goods and services at affordable prices.
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NWOKE, K (2026). Socio Economic Determinant Of Household Loyalty On Grocery Stores In Umuahia North Local Government Of Abia State Nigeria:- Nwoke Glory K. Mouau.afribary.org: Retrieved Feb 10, 2026, from https://repository.mouau.edu.ng/work/view/socio-economic-determinant-of-household-loyalty-on-grocery-stores-in-umuahia-north-local-government-of-abia-state-nigeria-nwoke-glory-k-7-2
KELECHI, NWOKE. "Socio Economic Determinant Of Household Loyalty On Grocery Stores In Umuahia North Local Government Of Abia State Nigeria:- Nwoke Glory K" Mouau.afribary.org. Mouau.afribary.org, 09 Feb. 2026, https://repository.mouau.edu.ng/work/view/socio-economic-determinant-of-household-loyalty-on-grocery-stores-in-umuahia-north-local-government-of-abia-state-nigeria-nwoke-glory-k-7-2. Accessed 10 Feb. 2026.
KELECHI, NWOKE. "Socio Economic Determinant Of Household Loyalty On Grocery Stores In Umuahia North Local Government Of Abia State Nigeria:- Nwoke Glory K". Mouau.afribary.org, Mouau.afribary.org, 09 Feb. 2026. Web. 10 Feb. 2026. < https://repository.mouau.edu.ng/work/view/socio-economic-determinant-of-household-loyalty-on-grocery-stores-in-umuahia-north-local-government-of-abia-state-nigeria-nwoke-glory-k-7-2 >.
KELECHI, NWOKE. "Socio Economic Determinant Of Household Loyalty On Grocery Stores In Umuahia North Local Government Of Abia State Nigeria:- Nwoke Glory K" Mouau.afribary.org (2026). Accessed 10 Feb. 2026. https://repository.mouau.edu.ng/work/view/socio-economic-determinant-of-household-loyalty-on-grocery-stores-in-umuahia-north-local-government-of-abia-state-nigeria-nwoke-glory-k-7-2