Penetration Pricing Strategy: A Tool For Effective Marketing Of Radio Station. (Study Of Federal Radio Corporation Of Nigeria Umuahia)

UKAEGBU GLORY | 59 pages (8044 words) | Projects

ABSTRACT

This research work on penetration p1cing strategy a tool for effective marketing of radio services, a study of federation Radio Corporation of Nigeria, Umuahia. The objective of this research wok is to examine how federal Radio Corporation of Nigeria umuahia have used pricinç strategy as a tool for competiveness in the volatile Nigeria marketing environment, and to evaluate the eliectiveness of pricing strategy adopted by Federal Radio Corporation of Nigeria, Umuahia. The researcher used survey desi]n in the work which include primary and secondary data collection. The researcher observed that service marketing focuses on delivery proc;ess, experiences arid intangibitities to target audience rher than physical goods and transaction, it is recommended that Federal Radio Corporation of Nigeria, Urrivahia should embarl< on inhoue :r irg for the marketing department and engage more experience personal to champion organizational goal.

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APA

UKAEGBU, G (2021). Penetration Pricing Strategy: A Tool For Effective Marketing Of Radio Station. (Study Of Federal Radio Corporation Of Nigeria Umuahia). Mouau.afribary.org: Retrieved Dec 23, 2024, from https://repository.mouau.edu.ng/work/view/penetration-pricing-strategy-a-tool-for-effective-marketing-of-radio-station-study-of-federal-radio-corporation-of-nigeria-umuahia-7-2

MLA 8th

GLORY, UKAEGBU. "Penetration Pricing Strategy: A Tool For Effective Marketing Of Radio Station. (Study Of Federal Radio Corporation Of Nigeria Umuahia)" Mouau.afribary.org. Mouau.afribary.org, 26 Nov. 2021, https://repository.mouau.edu.ng/work/view/penetration-pricing-strategy-a-tool-for-effective-marketing-of-radio-station-study-of-federal-radio-corporation-of-nigeria-umuahia-7-2. Accessed 23 Dec. 2024.

MLA7

GLORY, UKAEGBU. "Penetration Pricing Strategy: A Tool For Effective Marketing Of Radio Station. (Study Of Federal Radio Corporation Of Nigeria Umuahia)". Mouau.afribary.org, Mouau.afribary.org, 26 Nov. 2021. Web. 23 Dec. 2024. < https://repository.mouau.edu.ng/work/view/penetration-pricing-strategy-a-tool-for-effective-marketing-of-radio-station-study-of-federal-radio-corporation-of-nigeria-umuahia-7-2 >.

Chicago

GLORY, UKAEGBU. "Penetration Pricing Strategy: A Tool For Effective Marketing Of Radio Station. (Study Of Federal Radio Corporation Of Nigeria Umuahia)" Mouau.afribary.org (2021). Accessed 23 Dec. 2024. https://repository.mouau.edu.ng/work/view/penetration-pricing-strategy-a-tool-for-effective-marketing-of-radio-station-study-of-federal-radio-corporation-of-nigeria-umuahia-7-2

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