ABSTRACT 

This study was carried out to know the influence of franchising in hospitality industries in Uyo metropolis, Akwa Ibom State. Two hospitality establishment, Le Meridien Ibom Hotel and Golf Resort and Plethora Hotel were selected. The main objective of this research was to determine the influence of franchising in hospitality industries in the South South of which the researcher narrowed it down to Uyo metropolis. The technique used was survey design, of which 660 staff of the two hotels was the population for the study, sample size was determined using Taro Yamane’s Method and 249 respondents made up of senior and junior management staff who were selected randomly for this research. Questionnaire was structured analyzed using percentage and regression. Percentage analyses the socio economic characteristics of the respondent as well as research question while regression was used to analyse the hypothesis. The result showed that franchising has an significant influence on hospitality industries in Uyo metropolis. Conclusion were drawn and the researcher recommended amongst other things that government should intense advertisement about the benefit of franchising and also be included as marketing strategy in academic curriculum. 

TABLE OF CONTENTS

Title i

Certification ii

Approval Page iii

Dedication iv

Acknowledgement v

Table of Contents vi

List of Tables vii

Abstract viii

CHAPTER ONE

1.0 Introduction 1

1.1 Background of the Study 1

1.2 Statement of Problem 3

1.3 Objectives of the Study 4

1.4 Research Questions 5

1.5 Research Hypotheses 5

1.6 Scope of Study 5

1.7 Significance of Study 5

CHAPTER TWO

2.0 Reviewed of Related Literature  6

2.1 Conceptual framework 6

2.1.1 Franchising 6

2.1.2 History Of Franchising 8

2.1.3 The Spread Of Franchising 11

2.1.4 Types Of Franchise 12

2.1.5 The Advantages Of Franchising 13

2.1.6 The Disadvantages Of Franchising 14

2.1.6.1 Costs Of Franchising 14

2.1.6.2 Funding The Franchise 15

2.1.6.3 Other Disadvantages 15

2.1.6.4 Factors Influencing Franchising In Nigeria 17

2.1.6.5 Government Regulation In Franchising 18

2.1.6.5 Controversies over Franchising 20 

2.1.6.6 Franchising Goes International 21

2.1.7 The Future of Franchising 23

2.2 Theoretical Literature 23

2.2.1. Franchising in Nigeria 25

2.3 Review of Related Empirical Studies 27

2.4 Summary 28

CHAPTER THREE

3.0 RESEARCH METHODOLOGY 30

3.1 Research Design 30

3.2 Area of Study 31

3.3 Sources of Data 31

3.3.1 Primary Source of Data 31

3.3.2 Secondary Source of Data 31

3.4 The population of study 31

3.5 Sample and sampling techniques 31

3.5.1 Sample size 32

3.6 Instrument for Data Collection 32

3.8 Techniques for Data Collection 33

3.9 Validity and Reliability of sampling instrument 33

3.10 Data analysis technique 34

CHAPTER FOUR

4.0 PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA 36

4.1 Introduction 36

CHAPTER FIVE

5.1 Summary of Finding 46

5.2 Limitation of Study 46

5.3 Conclusion 46

5.4 Recommendation 47

References 48

Appendix

LIST OF TABLES 

Table 4.1: Frequency distribution of staff according to gender, age, marital status 

and education qualification. 37

Table 4.2: Do you think franchising is one of the strategies in hospitality 38

Table 4.3 Research question: 2 Does franchising have Influence in hospitality 

industries 39

Table 4.4:  Do you think franchising do lead to high level of patronage? 39

Table 4.5: What the level of acceptability of franchise in hospitality industries 40

Table 4.6: What are the factor influencing acceptances of franchise in 

hospitality industries?  41

Table 4.7: People in Uyo do not know much about franchised industries 41