Influence Of Festive And Non Festive Season Promotional Activities On Consumer's Buying Behaviour In Abia State Nigeria
ABSTRACT
This research work is mainly on the Influence of festive and
non-festive season promotional activities on consumer's buying behaviour in
Abia State Nigeria. The specific objective of the study included to; deteimine
the socioeconomic characteristics of the respondents, identify the festive and
non-festive season promotional activities for consumers, compare the amount
spent by consumers in buying products during festive and non-festive seasons
promotional activities, determine the influence of festive and non-festive
season promotional activties on consumers buying behavior and identify
challenges faced by consumers in taking advantage of festive and non-festive
season promotional activities in the study area. The study was carried out in
Abia State, simple random sampling technique was used, primaiy data was also
used to gather information, simple descriptive and inferential statistics and
regression analysis was used to analyze the data that was collected. The result
showed that they was a significant difference between the amount spent by
consumers in buying products during festive and non-festive season's
promotional activities, that the festive promotional activities of marketers in
Abia State significantly influence consumer buying behaviour, based on the ii
ndi ngs, recommendations were made.
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ORIGA, N (2021). Influence Of Festive And Non Festive Season Promotional Activities On Consumer's Buying Behaviour In Abia State Nigeria. Mouau.afribary.org: Retrieved Sep 20, 2024, from https://repository.mouau.edu.ng/work/view/influence-of-festive-and-non-festive-season-promotional-activities-on-consumers-buying-behaviour-in-abia-state-nigeria-7-2
NNANNA, ORIGA. "Influence Of Festive And Non Festive Season Promotional Activities On Consumer's Buying Behaviour In Abia State Nigeria" Mouau.afribary.org. Mouau.afribary.org, 22 Nov. 2021, https://repository.mouau.edu.ng/work/view/influence-of-festive-and-non-festive-season-promotional-activities-on-consumers-buying-behaviour-in-abia-state-nigeria-7-2. Accessed 20 Sep. 2024.
NNANNA, ORIGA. "Influence Of Festive And Non Festive Season Promotional Activities On Consumer's Buying Behaviour In Abia State Nigeria". Mouau.afribary.org, Mouau.afribary.org, 22 Nov. 2021. Web. 20 Sep. 2024. < https://repository.mouau.edu.ng/work/view/influence-of-festive-and-non-festive-season-promotional-activities-on-consumers-buying-behaviour-in-abia-state-nigeria-7-2 >.
NNANNA, ORIGA. "Influence Of Festive And Non Festive Season Promotional Activities On Consumer's Buying Behaviour In Abia State Nigeria" Mouau.afribary.org (2021). Accessed 20 Sep. 2024. https://repository.mouau.edu.ng/work/view/influence-of-festive-and-non-festive-season-promotional-activities-on-consumers-buying-behaviour-in-abia-state-nigeria-7-2