ABSTRACT

The study examined the impact ofplanning andforecasting on organizationalperformnce -with a - particular reference to Nigeria Bottling Company Pic Irete Onitsha Road Owerri, Imo state Nigeria The objective isto determine ifasignificantrelationship exists between strategicplanning in a business organization and its growth, to investigate ifadequateforecasting helps m ensuring efficientproductivity ofthe business and to identify the major toolsforplanning andforecasting andhow to effectively use those to reduce businessfailures or distress. Survey method ofanalysis ■was adoptedfor the study. A set ofstructured questionnaire was used as instrumentfor data collection and administered to 250 respondent randomly using Taro Yamane and J54 were duly filledandreturned. The datawasthen analyzedusingSPSS version. The resultshowedforecasting and Budget tool show a positive and significant relationship with Business growth, this implies that otherplanning activities likeforecasting and budgeting m Nigerian Bottling Company also contribute to the businesspotentials enjoyed by the organization. The study therefore concludes, for any business organization to continue as agoing concern, planning andforecastingstrategies must be deployedandat the right time to help boost the activities ofthe organization andposition such economic entity in a more competitiveway toprofit the owners andvariousstakeholders. The study recommends that effective feedback mechanism is recommended to be integrated in the planningandforecasting strategiesto enable management to compareplans with the outcome.