ABSTRACT

This work seeks to examine the “Impact of Culture on Management Decision Making (A study of selected broadcasting organizations in Uyo, Akwa Ibom State.” The major objective is to determine the impact of culture on the management decision malting in the selected broadcasting organizations in Uyo, Akwa Ibom State, while the specific objectives include to identify the cultures existing in the selected Broadcasting Organizations in Uyo, Akwa Ibom State, to ascertain the extent to which culture has contributed on the growth of the selected Broadcasting Organizations in Uyo, Akwa Ibom State, to determine the relationship between culture and decision-making in the selected Broadcasting Organizations in Uyo, Akwa Ibom State, to highlight decision making processes in the selected broadcasting organizations in Uyo, Akwa Ibom State, and to evaluate the cultural factors affecting decision-making in the selected Broadcasting Organizations in Uyo, Akwa Ibom State. The Ex-post facto research design was adopted in this study. The data for the study were obtained from primary and secondary sources. The primary source consists of questionnaire while the secondary sources were obtained from textbooks, journals, newspapers, websites and online broadcasting bulletins. The population consists of both managerial and non managerial staff of the selected broadcasting organizations which totaled to five hundred (500). However, the sample size was determined using Taro Yamane formula and a total of two hundred and twenty two (222) was obtained. Data obtained was analyzed using frequencies and percentages. In order to achieve the objectives ofthe study, all the hypotheses were tested. The study found that culture has a great impact on management decision making ofthe selected broadcasting organizations in Akwa Ibom State. Also, that culture has contributed significantly to the growth of the selected broadcasting organizations in Uyo, Akwa Ibom State. The study recommends that decision should be made based on consideration of the culture of organization, employees should be involved in decision making, culture should be one of great considerations of organizations in their management decision making, decision making should be followed duly by decision making processes and value should be placed on cultural factors affecting decision making. Keywords: Culture, Management, Decision Making, Organizations.