ABSTRACT

The broad aim of the study was to ascertain the effect of green logistics practices on the marketing performance of selected transport firms in South-South, Nigeria. Specifically, the objectives were to; examine the effect of green transportation on firm competitiveness of selected transport firms in South-South, Nigeria; ascertain the effect of green transportation on customer patronage of selected transport firms in South-South, Nigeria; determine the effect of green warehousing on firm competitiveness of selected transport firms in South-South, Nigeria; examine the effect of green warehousing on customer patronage of selected transport firms in South-South, Nigeria; ascertain the effect of green packaging on firm competitiveness of selected transport firms in South-South, Nigeria; and to examine the effect of green packaging on customer patronage of selected transport firms in South-South, Nigeria. The study adopted the descriptive research design in order to provide a framework to examine the characteristics of the variables. The population for this study was 289 and a census was used for in study. The data collected for the study were analyzed based on the stated objectives of the study. Simple regression model was used to test all hypotheses. This depended on the normality of the distribution. All analyses were done through the use of the SPSS software package version 20.0. Findings revealed that Green transportation have significant and positive effect on competitiveness of transportation firms in South-South Nigeria. Similarly, green transportation has positive and significant factor also influencing customer patronage of transportation firms in South-South Nigeria. Green warehousing in the studied transportation firms in South-South Nigeria exerts statistically significant effect on firm competitiveness. Also, green warehousing exerts significant effect on customer patronage of the studied transportation firms in South-South Nigeria. Green packaging was found to be statistically significant and positively related to firm competitiveness. Also, green packaging was found to be statistically significant and positively affecting customer patronage. The study recommended that the studied transportation firms in South-South Nigeria should encourage proper utilization of materials and recycling of materials as the study found that green packaging affects the marketing performance of transport firms in South-South Nigeria positively. The firms should also purchase products from manufacturers whose design products minimize consumption of materials and energy, that facilitate the reuse, recycle and recovery of component materials. Also, the management of transport firms in South-South Nigeria should integrate green warehousing process in all its warehousing processes since it’s characterized by a low environmental impact that further translates to high firm performance. Warehousing environmentally friendly products increases customer patronage as have been found in the study.