Electronic Marketing And Business Performance In Selected Retail Outlets In Port Harcourt
ABSTRACT
This work examines electronic marketing and business
performance in selected retail outlets in Port Harcourt. The purpose of the
study is to examine the relationship between electronic marketing and business
performance in selected retail outlets. To achieve this purpose, survey method
was used for the collection of data for the research design and to
questionnaire were administered in which 60 were retrieved which form the basis
for the analysis. Findings show that there is a significant relationship
between electronic marketing and which increase marketing share. Base on the
findings, it is concluded that electronic marketing system has a considerable
effect on marketing performance. I therefore recommend that retail I outlets
should regularly and carefully analyze their marketing performance based on
appropriate indices of measurement.
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MPAMAH, J (2021). Electronic Marketing And Business Performance In Selected Retail Outlets In Port Harcourt. Mouau.afribary.org: Retrieved Sep 21, 2024, from https://repository.mouau.edu.ng/work/view/electronic-marketing-and-business-performance-in-selected-retail-outlets-in-port-harcourt-7-2
JULIET, MPAMAH. "Electronic Marketing And Business Performance In Selected Retail Outlets In Port Harcourt" Mouau.afribary.org. Mouau.afribary.org, 26 Jul. 2021, https://repository.mouau.edu.ng/work/view/electronic-marketing-and-business-performance-in-selected-retail-outlets-in-port-harcourt-7-2. Accessed 21 Sep. 2024.
JULIET, MPAMAH. "Electronic Marketing And Business Performance In Selected Retail Outlets In Port Harcourt". Mouau.afribary.org, Mouau.afribary.org, 26 Jul. 2021. Web. 21 Sep. 2024. < https://repository.mouau.edu.ng/work/view/electronic-marketing-and-business-performance-in-selected-retail-outlets-in-port-harcourt-7-2 >.
JULIET, MPAMAH. "Electronic Marketing And Business Performance In Selected Retail Outlets In Port Harcourt" Mouau.afribary.org (2021). Accessed 21 Sep. 2024. https://repository.mouau.edu.ng/work/view/electronic-marketing-and-business-performance-in-selected-retail-outlets-in-port-harcourt-7-2