Effects Of Physical Environment On Customer Satisfaction In Financial Services Marketing (A Study Of Ecobank Plc. Umuahia, Abia State, Nigeria):- John Evans U
ABSTRACT
Financial
service marketing is one of the ways of enhancing customer satisfaction in the
banking sector. It was in this background that the researcher investigated the
effect of physical environment in influencing customer satisfaction in the
banking sector. In carrying out the research, the researcher stated that the
work will examine the socio-economic characteristics of the respondents in
designing the physical environment; customers in the banking sector; to examine
the effect of physical environment in effective and efficient customer
delivery. The study made use of 110 sample size from a population of 150; which
was computed through Yaro Yamen’s method. Questionnaire was used for data
collection while the primary data collected was analyzed using simple
percentages. Also, the null hypotheses stated were tested using multiple
regression model. After the study, the researcher, concluded that physical
environment influences efficient customer service delivery and customer
satisfaction in the banking sector. And thus, recommended that
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JOHN, U (2025). Effects Of Physical Environment On Customer Satisfaction In Financial Services Marketing (A Study Of Ecobank Plc. Umuahia, Abia State, Nigeria):- John Evans U. Mouau.afribary.org: Retrieved Dec 04, 2025, from https://repository.mouau.edu.ng/work/view/effects-of-physical-environment-on-customer-satisfaction-in-financial-services-marketing-a-study-of-ecobank-plc-umuahia-abia-state-nigeria-john-evans-u-7-2
UZOGA, JOHN. "Effects Of Physical Environment On Customer Satisfaction In Financial Services Marketing (A Study Of Ecobank Plc. Umuahia, Abia State, Nigeria):- John Evans U" Mouau.afribary.org. Mouau.afribary.org, 03 Dec. 2025, https://repository.mouau.edu.ng/work/view/effects-of-physical-environment-on-customer-satisfaction-in-financial-services-marketing-a-study-of-ecobank-plc-umuahia-abia-state-nigeria-john-evans-u-7-2. Accessed 04 Dec. 2025.
UZOGA, JOHN. "Effects Of Physical Environment On Customer Satisfaction In Financial Services Marketing (A Study Of Ecobank Plc. Umuahia, Abia State, Nigeria):- John Evans U". Mouau.afribary.org, Mouau.afribary.org, 03 Dec. 2025. Web. 04 Dec. 2025. < https://repository.mouau.edu.ng/work/view/effects-of-physical-environment-on-customer-satisfaction-in-financial-services-marketing-a-study-of-ecobank-plc-umuahia-abia-state-nigeria-john-evans-u-7-2 >.
UZOGA, JOHN. "Effects Of Physical Environment On Customer Satisfaction In Financial Services Marketing (A Study Of Ecobank Plc. Umuahia, Abia State, Nigeria):- John Evans U" Mouau.afribary.org (2025). Accessed 04 Dec. 2025. https://repository.mouau.edu.ng/work/view/effects-of-physical-environment-on-customer-satisfaction-in-financial-services-marketing-a-study-of-ecobank-plc-umuahia-abia-state-nigeria-john-evans-u-7-2