ABSTRACT

This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following: to identify packaging as a promotional, in order to increase sales and profitability of the product, to determine whether a good package can help improve a brand image, to determine whether a good packaging can help to increase its sales, to determines whether a good package can serve as a substitute to advertising. The population of study comprises of the personnel of petals Ltd., distributors and consumers of petals beauty care. The researcher used data collections methods such as questionnaire and oral interview. Tables and percentages were used in presenting and analyzing to data collected. ANOVA technique was used to test the various hypotheses. The overall promotional tool adopted by petals has helped to increase sales and profitability of the product tremendously. Based on the findings, the researcher recommences the following: The company should: Be unique in packaging design, choose the type of packaging that must be assessed against its attributes during the appraisal of the design proposals. They should have it in mind that packaging is a complement to media advertisement. Since the company knows that properly designed package serves as a constant reminder of the firm’s production. It is recommended that it should incorporate all those things that will project the company’s image. The conclusion of the study of the petals Beauty care which is one of the leading cosmetics produce by petals Nigeria Limited has been successful and in order to keep up its marketing of the product, the company should use a properly designed attractive and captivating package.

TABLE OF CONTENTS

Title page i

Declaration ii

Certification iii

Dedication iv

Acknowledgement v

Table of content vi

List of Tables viii

Abstract ix       

CHAPTER ONE

Introduction

1.1 Background of the Study                                                              1

1.2 Statement of the Problem 3

1.3 Objective of the study 4                                                                                                                                                                     

1.4 Research Questions 4                                                                                        

1.5 Hypothesis formulation 4                                                                   

1.6 Significance of the study 5                                                                           

1.7 Scope of the study 5

1.8 Definition of terms 6

CHAPTER TWO

Literature Review 

2.1 Historical background 8

2.2 Relevant models 10

2.2.1 System approach to packaging 10

2.3 Current literature based on the study 14

CHAPTER THREE

Research Methodology

3.1 Research design 17

3.2 Sources of Data 17

3.3 Population of study 18

3.4 Sample design 18

3.4.1 Sample unit 18

3.4.2 Sample size 18

3.4.3 Sampling procedure 20

3.5 Instrument of data collection 21

3.6 Validity and reliability of the sampling instrument 21

3.7 Statistical techniques 22

3.8 Limitation of the study 24

CHAPTER FOUR   

Presentation, analysis and interpretation of data

4.1 Presentation of data 26

4.2 Test of hypotheses 33

4.2.1 Test of hypothesis one 33

4.2.2 Test of hypothesis two 35

4.2.3 Test of hypothesis three 37

4.3 Discussion of Findings 39

CHAPTER FIVE

Summary, Conclusion and Recommendations                                      

5.1 Summary of findings 42                                                                                                       

5.2 Conclusion 43                                                                               

5.3 Recommendation 44

5.4 Suggestion for further studies 45

Bibliography

Appendix-Questionnaire 

Questionnaire