Effect Of Total Quality Management Practices . On Customer Retention And Satisfaction (A Study Of 7 Up Bottling Company, Aba Plant)
ABSTRACT
Total Quality
Management (TQM) is a business philosophy that seeks to encourage both
individual and collective responsibility to quality at every stage of the
production process from initial design and conception through to offer sales
services of the product. Many businesses may not use the term Total Quality
Management (TQM) anymore but the philosophy is still very much part of most
business thinking, it is seen as being a way in which a business can add value
to its products and to gain competitive advantage over its rivals, for example,
the former may allow a business to charge a high price for its product or
service while the later can be a key feature of its marketing programme Samson
and Terziovski (1999).
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UZOMA, A (2023). Effect Of Total Quality Management Practices . On Customer Retention And Satisfaction (A Study Of 7 Up Bottling Company, Aba Plant). Mouau.afribary.org: Retrieved Oct 18, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-total-quality-management-practices-on-customer-retention-and-satisfaction-a-study-of-7-up-bottling-company-aba-plant-7-2
ANURIKA, UZOMA. "Effect Of Total Quality Management Practices . On Customer Retention And Satisfaction (A Study Of 7 Up Bottling Company, Aba Plant)" Mouau.afribary.org. Mouau.afribary.org, 15 Sep. 2023, https://repository.mouau.edu.ng/work/view/effect-of-total-quality-management-practices-on-customer-retention-and-satisfaction-a-study-of-7-up-bottling-company-aba-plant-7-2. Accessed 18 Oct. 2024.
ANURIKA, UZOMA. "Effect Of Total Quality Management Practices . On Customer Retention And Satisfaction (A Study Of 7 Up Bottling Company, Aba Plant)". Mouau.afribary.org, Mouau.afribary.org, 15 Sep. 2023. Web. 18 Oct. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-total-quality-management-practices-on-customer-retention-and-satisfaction-a-study-of-7-up-bottling-company-aba-plant-7-2 >.
ANURIKA, UZOMA. "Effect Of Total Quality Management Practices . On Customer Retention And Satisfaction (A Study Of 7 Up Bottling Company, Aba Plant)" Mouau.afribary.org (2023). Accessed 18 Oct. 2024. https://repository.mouau.edu.ng/work/view/effect-of-total-quality-management-practices-on-customer-retention-and-satisfaction-a-study-of-7-up-bottling-company-aba-plant-7-2