Effect Of Sales Promotion On The Profitability Of A Company (A Study Of Nigerian Bottling Company Plc, Owerri West)
ABSTRACT
This research work was conducted to examine effect of sales
promotion on the profitability of a company. The study found out that sales
promotion was considered the most effective. Promotional elements for achieving
marketing objectives and stimulating buyer behaviour.It was found out that the
company made use of varieties of dealers to bring their products to the
doorstep of their numerous customers. To this end, research questions were
formulated and two (2) hypotheses tested. 80 questionnaires were spread over
four (4) individuals in Owerri staffs, distributors, retailers, customers) the
response rate was 77. The data analysis was done using percentages, tables and
chi-square (x2) Statistics. It was discovered after testing the hypothesis
formulated, that there is a significant relationship between sales promotion
and volume of sales and company profit and growth are related to sales outcome.
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ONYECHERE, I (2021). Effect Of Sales Promotion On The Profitability Of A Company (A Study Of Nigerian Bottling Company Plc, Owerri West). Mouau.afribary.org: Retrieved Sep 20, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-sales-promotion-on-the-profitability-of-a-company-a-study-of-nigerian-bottling-company-plc-owerri-west-7-2
IFESINACHI, ONYECHERE. "Effect Of Sales Promotion On The Profitability Of A Company (A Study Of Nigerian Bottling Company Plc, Owerri West)" Mouau.afribary.org. Mouau.afribary.org, 14 Jul. 2021, https://repository.mouau.edu.ng/work/view/effect-of-sales-promotion-on-the-profitability-of-a-company-a-study-of-nigerian-bottling-company-plc-owerri-west-7-2. Accessed 20 Sep. 2024.
IFESINACHI, ONYECHERE. "Effect Of Sales Promotion On The Profitability Of A Company (A Study Of Nigerian Bottling Company Plc, Owerri West)". Mouau.afribary.org, Mouau.afribary.org, 14 Jul. 2021. Web. 20 Sep. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-sales-promotion-on-the-profitability-of-a-company-a-study-of-nigerian-bottling-company-plc-owerri-west-7-2 >.
IFESINACHI, ONYECHERE. "Effect Of Sales Promotion On The Profitability Of A Company (A Study Of Nigerian Bottling Company Plc, Owerri West)" Mouau.afribary.org (2021). Accessed 20 Sep. 2024. https://repository.mouau.edu.ng/work/view/effect-of-sales-promotion-on-the-profitability-of-a-company-a-study-of-nigerian-bottling-company-plc-owerri-west-7-2