Effect of Sales Promotion on the Marketing of Consumer Goods (a Study of Unilever Nig. PLC Aba, Abia State):- Okorie Chika P
ABSTRACT
The study
investigated on the effect of sales promotion on the marketing of consumer
goods. The objective of this study is to ascertain the effect of sales
promotion on marketing of consumer goods. To achieve the objectives of the
study, descriptive survey design was adopted. The researcher adopted primary
data in getting the required information. In testing the analysis, correlation
coefficient was used.. The findings revealed that sales promotion enhances
sales volume to a very large extent. The researcher recommends that companies should
ensure the formulation ofstrategic promotional policies structured to increase
and improve sales.
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CHIKA, P (2025). Effect of Sales Promotion on the Marketing of Consumer Goods (a Study of Unilever Nig. PLC Aba, Abia State):- Okorie Chika P. Mouau.afribary.org: Retrieved Sep 26, 2025, from https://repository.mouau.edu.ng/work/view/effect-of-sales-promotion-on-the-marketing-of-consumer-goods-a-study-of-unilever-nig-plc-aba-abia-state-okorie-chika-p-7-2
PAUL, CHIKA. "Effect of Sales Promotion on the Marketing of Consumer Goods (a Study of Unilever Nig. PLC Aba, Abia State):- Okorie Chika P" Mouau.afribary.org. Mouau.afribary.org, 01 Sep. 2025, https://repository.mouau.edu.ng/work/view/effect-of-sales-promotion-on-the-marketing-of-consumer-goods-a-study-of-unilever-nig-plc-aba-abia-state-okorie-chika-p-7-2. Accessed 26 Sep. 2025.
PAUL, CHIKA. "Effect of Sales Promotion on the Marketing of Consumer Goods (a Study of Unilever Nig. PLC Aba, Abia State):- Okorie Chika P". Mouau.afribary.org, Mouau.afribary.org, 01 Sep. 2025. Web. 26 Sep. 2025. < https://repository.mouau.edu.ng/work/view/effect-of-sales-promotion-on-the-marketing-of-consumer-goods-a-study-of-unilever-nig-plc-aba-abia-state-okorie-chika-p-7-2 >.
PAUL, CHIKA. "Effect of Sales Promotion on the Marketing of Consumer Goods (a Study of Unilever Nig. PLC Aba, Abia State):- Okorie Chika P" Mouau.afribary.org (2025). Accessed 26 Sep. 2025. https://repository.mouau.edu.ng/work/view/effect-of-sales-promotion-on-the-marketing-of-consumer-goods-a-study-of-unilever-nig-plc-aba-abia-state-okorie-chika-p-7-2