Effect of Sales Promotion on the Marketing of Consumer Goods (a Study of Unilever Nig. PLC Aba, Abia State):- Okorie Chika P

CHIKA PAUL | 75 pages (13166 words) | Projects
Marketing | Co Authors: OKORIE

ABSTRACT

 The study investigated on the effect of sales promotion on the marketing of consumer goods. The objective of this study is to ascertain the effect of sales promotion on marketing of consumer goods. To achieve the objectives of the study, descriptive survey design was adopted. The researcher adopted primary data in getting the required information. In testing the analysis, correlation coefficient was used.. The findings revealed that sales promotion enhances sales volume to a very large extent. The researcher recommends that companies should ensure the formulation ofstrategic promotional policies structured to increase and improve sales.

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APA

CHIKA, P (2025). Effect of Sales Promotion on the Marketing of Consumer Goods (a Study of Unilever Nig. PLC Aba, Abia State):- Okorie Chika P. Mouau.afribary.org: Retrieved Sep 01, 2025, from https://repository.mouau.edu.ng/work/view/effect-of-sales-promotion-on-the-marketing-of-consumer-goods-a-study-of-unilever-nig-plc-aba-abia-state-okorie-chika-p-7-2

MLA 8th

PAUL, CHIKA. "Effect of Sales Promotion on the Marketing of Consumer Goods (a Study of Unilever Nig. PLC Aba, Abia State):- Okorie Chika P" Mouau.afribary.org. Mouau.afribary.org, 01 Sep. 2025, https://repository.mouau.edu.ng/work/view/effect-of-sales-promotion-on-the-marketing-of-consumer-goods-a-study-of-unilever-nig-plc-aba-abia-state-okorie-chika-p-7-2. Accessed 01 Sep. 2025.

MLA7

PAUL, CHIKA. "Effect of Sales Promotion on the Marketing of Consumer Goods (a Study of Unilever Nig. PLC Aba, Abia State):- Okorie Chika P". Mouau.afribary.org, Mouau.afribary.org, 01 Sep. 2025. Web. 01 Sep. 2025. < https://repository.mouau.edu.ng/work/view/effect-of-sales-promotion-on-the-marketing-of-consumer-goods-a-study-of-unilever-nig-plc-aba-abia-state-okorie-chika-p-7-2 >.

Chicago

PAUL, CHIKA. "Effect of Sales Promotion on the Marketing of Consumer Goods (a Study of Unilever Nig. PLC Aba, Abia State):- Okorie Chika P" Mouau.afribary.org (2025). Accessed 01 Sep. 2025. https://repository.mouau.edu.ng/work/view/effect-of-sales-promotion-on-the-marketing-of-consumer-goods-a-study-of-unilever-nig-plc-aba-abia-state-okorie-chika-p-7-2

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