Effect Of Road Transportation Mode On The Marketing Of Consumers Goods In Abia State, Nigeria
ABSTRACT
Road transportation
is the major mode of conveying consumer goods to the markets and premises of
wholesalers and retailers in Abia State. But there are some constraints
militating against the marketing efficiency of the road transport mode in the
market of selected consumer goods in Abia State. In the process of carrying out
the study the research examined the socio economic characteristics of the
respondents; studied the fctors militating against the use of road
transportation mode in the marketing of selected consumer goods in Abia State,
the effect of need transportation cost on the profitability of the enterprises
etc. The study adopted a sample size of 113 from a population of 150 selected
from the 3 senatorial zones of Abia state. Questionnaire was designed to
collect the primary data for the study; which were lated analyzed with simple
percentages; while the hypothesis stated the research cOnducted that road
transportation cost was too high and this has affected the unit price of the
selected consumer goods in Abia Stat. and thus, recommended that there should
be good road maintenance in Abia State, especially the once highly to the major
cities, and sub-urban areas.
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ADIKIBE, A (2021). Effect Of Road Transportation Mode On The Marketing Of Consumers Goods In Abia State, Nigeria. Mouau.afribary.org: Retrieved Nov 13, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-road-transportation-mode-on-the-marketing-of-consumers-goods-in-abia-state-nigeria-7-2
AMAECHI, ADIKIBE. "Effect Of Road Transportation Mode On The Marketing Of Consumers Goods In Abia State, Nigeria" Mouau.afribary.org. Mouau.afribary.org, 12 Oct. 2021, https://repository.mouau.edu.ng/work/view/effect-of-road-transportation-mode-on-the-marketing-of-consumers-goods-in-abia-state-nigeria-7-2. Accessed 13 Nov. 2024.
AMAECHI, ADIKIBE. "Effect Of Road Transportation Mode On The Marketing Of Consumers Goods In Abia State, Nigeria". Mouau.afribary.org, Mouau.afribary.org, 12 Oct. 2021. Web. 13 Nov. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-road-transportation-mode-on-the-marketing-of-consumers-goods-in-abia-state-nigeria-7-2 >.
AMAECHI, ADIKIBE. "Effect Of Road Transportation Mode On The Marketing Of Consumers Goods In Abia State, Nigeria" Mouau.afribary.org (2021). Accessed 13 Nov. 2024. https://repository.mouau.edu.ng/work/view/effect-of-road-transportation-mode-on-the-marketing-of-consumers-goods-in-abia-state-nigeria-7-2