Effect Of Product Modification In The Marketing Performance Of Marketing Firms (A Study Of 7Up Bottling Company)
ABSTRACT
Product modification has become
one of the major marketing innovation strategies adopted to enhance marketing
performance in the contemporary firms, It/s based on this rationale that the
study examined the effect of product modification on the marketing performance of
soft drinks products using 7up as the case study. In the research process, a
well-designed questionnaire was used to collect primary data for the study.
This was from a sample size of 133 computed from a population of 200, using
Taro yamenes method. The study objectives were achieved us/hg simple
percentages and multiple regress/on models. After the analysis; the study
concluded that product modification has positive effect on the marketing
performance in the soft drinks industry. And thus, recommended the adoption of
product modification in the marketing of soft drinks products in Nigeria.
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MICHAEL, U (2021). Effect Of Product Modification In The Marketing Performance Of Marketing Firms (A Study Of 7Up Bottling Company). Mouau.afribary.org: Retrieved Sep 21, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-product-modification-in-the-marketing-performance-of-marketing-firms-a-study-of-7up-bottling-company-7-2
UNIVERSITY, MICHAEL. "Effect Of Product Modification In The Marketing Performance Of Marketing Firms (A Study Of 7Up Bottling Company)" Mouau.afribary.org. Mouau.afribary.org, 23 Jul. 2021, https://repository.mouau.edu.ng/work/view/effect-of-product-modification-in-the-marketing-performance-of-marketing-firms-a-study-of-7up-bottling-company-7-2. Accessed 21 Sep. 2024.
UNIVERSITY, MICHAEL. "Effect Of Product Modification In The Marketing Performance Of Marketing Firms (A Study Of 7Up Bottling Company)". Mouau.afribary.org, Mouau.afribary.org, 23 Jul. 2021. Web. 21 Sep. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-product-modification-in-the-marketing-performance-of-marketing-firms-a-study-of-7up-bottling-company-7-2 >.
UNIVERSITY, MICHAEL. "Effect Of Product Modification In The Marketing Performance Of Marketing Firms (A Study Of 7Up Bottling Company)" Mouau.afribary.org (2021). Accessed 21 Sep. 2024. https://repository.mouau.edu.ng/work/view/effect-of-product-modification-in-the-marketing-performance-of-marketing-firms-a-study-of-7up-bottling-company-7-2