Effect Of Price Differential Towards Made In Nigeria Textile Products In Relation To Foreign Mad E Textile Products On Consumer Preference In Abia State, Nigeria
Abstract
The study examined the effect of price differential towards
made in Nigeria textile products in relation to foreign made textile products
on consumer preference in Abia state, Nigeria. The specific objectives where to
examine the purchase behaviour of made in Nigeria textile products; ascertain
consumer's rating of the price of made-in-Nigeria textile products in to that
of foreign textiles; analyse the effect of price difference on consumer
preference of made in Nigeria Product in comparison with foreign products;
ascertain the existence of price differential in made in Nigeria textile
products; determine the existence of price differential of Nigeria made
textiles in comparison to foreign made textiles; analyse the factors
influencing purchase of made in Nigeria textiles products. Secondary and
Primary data were used for the study. Data were obtained from 120 respondents
in the study area using a wellstructured questionnaire. Data were analyzed
using both simple descriptive statistics and logit regression model. The result
shows that income, taste, product quality, and level of education were the
significant variable that influences purchase of made in Nigeria textiles in
the study area. It was recommended that adequate provisions should be put in
place by the government to encourage the manufacturers of made in Nigeria
textile products. Enabling environment should be created for them to access
adequate credit facilities and marketing inputs which will enhance their level
of providing adequate and quality products to their customers.
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CHIDINMA, N (2022). Effect Of Price Differential Towards Made In Nigeria Textile Products In Relation To Foreign Mad E Textile Products On Consumer Preference In Abia State, Nigeria. Mouau.afribary.org: Retrieved Sep 19, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-price-differential-towards-made-in-nigeria-textile-products-in-relation-to-foreign-mad-e-textile-products-on-consumer-preference-in-abia-state-nigeria-7-2
NWABUNIKE, CHIDINMA. "Effect Of Price Differential Towards Made In Nigeria Textile Products In Relation To Foreign Mad E Textile Products On Consumer Preference In Abia State, Nigeria" Mouau.afribary.org. Mouau.afribary.org, 31 Oct. 2022, https://repository.mouau.edu.ng/work/view/effect-of-price-differential-towards-made-in-nigeria-textile-products-in-relation-to-foreign-mad-e-textile-products-on-consumer-preference-in-abia-state-nigeria-7-2. Accessed 19 Sep. 2024.
NWABUNIKE, CHIDINMA. "Effect Of Price Differential Towards Made In Nigeria Textile Products In Relation To Foreign Mad E Textile Products On Consumer Preference In Abia State, Nigeria". Mouau.afribary.org, Mouau.afribary.org, 31 Oct. 2022. Web. 19 Sep. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-price-differential-towards-made-in-nigeria-textile-products-in-relation-to-foreign-mad-e-textile-products-on-consumer-preference-in-abia-state-nigeria-7-2 >.
NWABUNIKE, CHIDINMA. "Effect Of Price Differential Towards Made In Nigeria Textile Products In Relation To Foreign Mad E Textile Products On Consumer Preference In Abia State, Nigeria" Mouau.afribary.org (2022). Accessed 19 Sep. 2024. https://repository.mouau.edu.ng/work/view/effect-of-price-differential-towards-made-in-nigeria-textile-products-in-relation-to-foreign-mad-e-textile-products-on-consumer-preference-in-abia-state-nigeria-7-2