Effect of package on consumer’s patronage of selected procter & gamble consumer products In Abia state, Nigeria

IBA | 1 page (19820 words) | Theses
Marketing | Co Authors: JUANA JOSEPH

ABSTRACT

The study determines the effect of package on consumer’s patronage of selected Procter & Gamble consumer products in Abia state. Data were collected from 390 respondents of P&G consumers through questionnaire. The data collected were on package design, package size, package color, package material and package label. The data were analyzed using simple regression and correlation analysis. The regression analysis indicates that package design, color and package size have a positive and significant influence on customer’s patronage while the correlation analysis results showed a positive and significant relationship between package material, package label and customer’s patronage. We concluded that package could act as effective persuasive tool through its unique attractions at the decision-making stage of purchase. Hence, we recommended that an effective and a unique package design be formulated and implemented. P&G package size should be increased, they should provided different package sizes for various families. Cultural differences should be considered when choosing their package color, attractive colors should be used for their product. Quality package material should be used for their products. Necessary information should be provided, deceptive information should be avoided to promote consumers trust, repurchase and loyalty.

 

 

 

 

 

 

 

 

 

 

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APA

IBA, I (2022). Effect of package on consumer’s patronage of selected procter & gamble consumer products In Abia state, Nigeria. Mouau.afribary.org: Retrieved Dec 23, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-package-on-consumers-patronage-of-selected-procter-gamble-consumer-products-in-abia-state-nigeria-7-2

MLA 8th

IBA, IBA. "Effect of package on consumer’s patronage of selected procter & gamble consumer products In Abia state, Nigeria" Mouau.afribary.org. Mouau.afribary.org, 06 Oct. 2022, https://repository.mouau.edu.ng/work/view/effect-of-package-on-consumers-patronage-of-selected-procter-gamble-consumer-products-in-abia-state-nigeria-7-2. Accessed 23 Dec. 2024.

MLA7

IBA, IBA. "Effect of package on consumer’s patronage of selected procter & gamble consumer products In Abia state, Nigeria". Mouau.afribary.org, Mouau.afribary.org, 06 Oct. 2022. Web. 23 Dec. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-package-on-consumers-patronage-of-selected-procter-gamble-consumer-products-in-abia-state-nigeria-7-2 >.

Chicago

IBA, IBA. "Effect of package on consumer’s patronage of selected procter & gamble consumer products In Abia state, Nigeria" Mouau.afribary.org (2022). Accessed 23 Dec. 2024. https://repository.mouau.edu.ng/work/view/effect-of-package-on-consumers-patronage-of-selected-procter-gamble-consumer-products-in-abia-state-nigeria-7-2

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