Effect of package on consumer’s patronage of selected procter & gamble consumer products In Abia state, Nigeria
ABSTRACT
The study
determines the effect of package on consumer’s patronage of selected Procter
& Gamble consumer products in Abia state. Data were collected from 390
respondents of P&G consumers through questionnaire. The data collected were
on package design, package size, package color, package material and package
label. The data were analyzed using simple regression and correlation analysis.
The regression analysis indicates that package design, color and package size
have a positive and significant influence on customer’s patronage while the
correlation analysis results showed a positive and significant relationship
between package material, package label and customer’s patronage. We concluded
that package could act as effective persuasive tool through its unique
attractions at the decision-making stage of purchase. Hence, we recommended
that an effective and a unique package design be formulated and implemented.
P&G package size should be increased, they should provided different package
sizes for various families. Cultural differences should be considered when
choosing their package color, attractive colors should be used for their
product. Quality package material should be used for their products. Necessary
information should be provided, deceptive information should be avoided to
promote consumers trust, repurchase and loyalty.
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IBA, I (2022). Effect of package on consumer’s patronage of selected procter & gamble consumer products In Abia state, Nigeria. Mouau.afribary.org: Retrieved Sep 19, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-package-on-consumers-patronage-of-selected-procter-gamble-consumer-products-in-abia-state-nigeria-7-2
IBA, IBA. "Effect of package on consumer’s patronage of selected procter & gamble consumer products In Abia state, Nigeria" Mouau.afribary.org. Mouau.afribary.org, 06 Oct. 2022, https://repository.mouau.edu.ng/work/view/effect-of-package-on-consumers-patronage-of-selected-procter-gamble-consumer-products-in-abia-state-nigeria-7-2. Accessed 19 Sep. 2024.
IBA, IBA. "Effect of package on consumer’s patronage of selected procter & gamble consumer products In Abia state, Nigeria". Mouau.afribary.org, Mouau.afribary.org, 06 Oct. 2022. Web. 19 Sep. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-package-on-consumers-patronage-of-selected-procter-gamble-consumer-products-in-abia-state-nigeria-7-2 >.
IBA, IBA. "Effect of package on consumer’s patronage of selected procter & gamble consumer products In Abia state, Nigeria" Mouau.afribary.org (2022). Accessed 19 Sep. 2024. https://repository.mouau.edu.ng/work/view/effect-of-package-on-consumers-patronage-of-selected-procter-gamble-consumer-products-in-abia-state-nigeria-7-2