ABSTRACT

This work tries to analyze the effect of marketing on tourism development in Abia State with particular interest in selected tourism potentials in the State. The objectives of this research, were; to identify the various tourist destinations in the study area, to determine the medium media used in advertising the identified tourism destination in the study area, to verify the impacted of advertisement the level of patronage of the selected tourist site in Abia State, to ascertain ways of improving the methods of development for high rate of tourist to the destinations. Literatures on tourism were reviewed. A well-structured questionnaire was used in gathering the relevant data, simple descriptive statistics such as percentages and frequencies were used to analyze the data generated for the study. The findings of the study revealed that National War Museum, Umuahia was the most visited tourism destination in Abia State; with a result show that 56.8% of all the tourists have visited the destination, Wonder tree in Amakama was the second most visited destination with 32.7% of the tourist. The researcher hereby recommended that advertisement and marketing of tourist destinations in Abia State requires good budgetary funding and professional human resources in order to bring the tourism destinations in Abia State to the globally acceptable standard.

TABLE OF CONTENTS

Declaration - - - - - - - - - i

Certification - - - - - - - - - ii

Dedication - - - - - - - - - iii

Acknowledgement - - - - - - - - iv

Table of contents - - - - - - - - iv

Abstract - - - - - - - - - iii

CHAPTER ONE

1.1 Background of the study - - - - - - - 1

1.2 Statement of problem - - - - - - - 3

1.3 Objectives of the study - - - - - - - 3

1.4 Research questions - - - - - - - 4

1.5 Research hypothesis - - - - - - - 4

1.6 Significance of the study - - - - - - - 4

1.7 Scope of the study - - - - - - - - 5

1.8 Limitations of the study - - - - - - - 6

1.9 Definition of terms - - - - - - - 7

CHAPTER TWO

Review of related literature

2.1 Historical perspective of tourism in Nigeria - - - - 8

2.2 Tourism development and infrastructure - - - - 10

2.3 Conceptual clarification - - - - - - 14

2.3.1 Dimensions of tourism - - - - - - 15

2.3.2 Nigeria’s tourism potential - - - - - - 16

2.4 tourism and the economy of Abia state - - - - 21

2.5 Essential requirements of tourism - - - - - 27

2.6 Tourism marketing - - - - - - - 29

2.7 Tourism planning - - - - - - - 32

2.8 Coastal regions in Nigeria as a facet of tourism - - - 32

2.9 Summary of literature review - - - - - - 37

CHAPTER THRE

3.1 Research design- - - - - - - - 40

3.2 Area of population - - - - - - - 40

3.3 Determination of the sample size - - - - - 40

3.4 Sampling technique - - - - - - - 40

3.5 Method of data collection - - - - - - 40

 3.6 Sampling technique - - - - - - - 41

3.7 Method of data analysis - - - - - - 41

3.8 Model of specification - - - - - - 42

3.9 Validity - - - - - - - - 42

3.10 Reliability - - - - - - - - 43

CHAPTER FOUR

4.1 Presentation and analysis of data - - - - - 44

4.3 Analysis of data - - - - - - -

4.4 Test of hypotheses - - - - - - - 49

4.5 Discussion of findings - - - - - - 50

CHAPTER FIVE

SUMMARY CONCLUSION AND RECOMMENDATIONS

5.1 Summary - - - - - - - - 52

5.2 Conclusion - - - - - - - - 52

5.3 Recommendation - - - - - - - 53

References - - - - - - - - 55

Appendix - - - - - - - - 56