ABSTRACT
The research was designed to analyze the
environmental factors and the performance ofsmall and medium enterprise, in
Aba. Abia State. Size of 100 was used in tire course oftire study. Specific
objectives are: to identify the extent to which business environmental factors
influence the performance of SMEs, evaluate the relationship in business
environment constraints and SMEs performance in Aba, and assess the new
challenges factors that affect the performance of SMEs. Primary' data was used
to elicit response from respondents through a well-structured questionnaire.
The method of data analysis employed was regression to ascertain relationship
among variables. Hypothesis one showed F-value. 1.550 < 2.796ap value, which
indicated an inverse relationship and insignificance. The second hypothesis
revealed that correlation was at 1.000 and significant at 0.01 which indicated
that the respondents were 99.9% sure of their responses. The F - value 2.262
indicated that the overall regression model was significant (f value>
p-value) fromthe ANOVAtable showed the variation in correlation dependent
variable, explained by x (independent variable) the third hypothesis, revealed
F - value 2.262 indicated that the overall regression model was significant,
where F - value is greater than p-value i.e (F. 2.262 >.355). There is
therefore the need for SMEs in Abia State Metropolis lo critically adopt efficient
and resilient approach towards their line of operation us far as findings have
revealed the impact these factors will have on their performance. It was
recommended that partisan politics should not be indulged in as this hurt their
businesses because of victimization.
AJAYI, A (2025). Effect Of Environmental Factors On Marketing Performance Of Small And Medium Enterprise (Smes) In Aba, Abia State:-Ajayi Ojo A . Mouau.afribary.org: Retrieved Sep 01, 2025, from https://repository.mouau.edu.ng/work/view/effect-of-environmental-factors-on-marketing-performance-of-small-and-medium-enterprise-smes-in-aba-abia-state-ajayi-ojo-a-7-2
ABIODUN, AJAYI. "Effect Of Environmental Factors On Marketing Performance Of Small And Medium Enterprise (Smes) In Aba, Abia State:-Ajayi Ojo A " Mouau.afribary.org. Mouau.afribary.org, 01 Sep. 2025, https://repository.mouau.edu.ng/work/view/effect-of-environmental-factors-on-marketing-performance-of-small-and-medium-enterprise-smes-in-aba-abia-state-ajayi-ojo-a-7-2. Accessed 01 Sep. 2025.
ABIODUN, AJAYI. "Effect Of Environmental Factors On Marketing Performance Of Small And Medium Enterprise (Smes) In Aba, Abia State:-Ajayi Ojo A ". Mouau.afribary.org, Mouau.afribary.org, 01 Sep. 2025. Web. 01 Sep. 2025. < https://repository.mouau.edu.ng/work/view/effect-of-environmental-factors-on-marketing-performance-of-small-and-medium-enterprise-smes-in-aba-abia-state-ajayi-ojo-a-7-2 >.
ABIODUN, AJAYI. "Effect Of Environmental Factors On Marketing Performance Of Small And Medium Enterprise (Smes) In Aba, Abia State:-Ajayi Ojo A " Mouau.afribary.org (2025). Accessed 01 Sep. 2025. https://repository.mouau.edu.ng/work/view/effect-of-environmental-factors-on-marketing-performance-of-small-and-medium-enterprise-smes-in-aba-abia-state-ajayi-ojo-a-7-2