Effect Of Cultural Beliefs And Ethical Norms On The Marketing Of Healthcare Products In Abia State:- Opara Obinna J
ABSTRACT
This work examines the effect of cultural beliefs
and ethical norms on the marketing of healthcare products in Abia State. The
objectives of the study were to; determine the socioeconomics characteristics
of the respondents, ascertain various cultural beliefs and ethical dilemmas
with marketing of healthcare products in the study area, examine the effect of
cultural beliefs and ethical norms on marketing performance of healthcare
products in the study area and determine the factors that influence cultural
beliefs and ethical norms on marketing of healthcare products in the study
area, the study was carried out in Abia, primary data was used to collect
information from the respondents, simple descriptive statistics, correlation
and likert scale methods of data analysis were used to analyze the data that
was collected from the respondents, the result of the study showed that
cultural beliefs and ethical norms affects the marketing of healthcare product
based on the findings of the study, the research recommends that Proper
sensitization about healthcare product should be carried out in other to
enlighten the public more about healthcare product so as to increase the sale
of healthcare products and reduce some cultural beliefs.
0.0
-- (2025). Effect Of Cultural Beliefs And Ethical Norms On The Marketing Of Healthcare Products In Abia State:- Opara Obinna J. Mouau.afribary.org: Retrieved Jun 30, 2025, from https://repository.mouau.edu.ng/work/view/effect-of-cultural-beliefs-and-ethical-norms-on-the-marketing-of-healthcare-products-in-abia-state-opara-obinna-j-7-2
--. "Effect Of Cultural Beliefs And Ethical Norms On The Marketing Of Healthcare Products In Abia State:- Opara Obinna J" Mouau.afribary.org. Mouau.afribary.org, 30 Jun. 2025, https://repository.mouau.edu.ng/work/view/effect-of-cultural-beliefs-and-ethical-norms-on-the-marketing-of-healthcare-products-in-abia-state-opara-obinna-j-7-2. Accessed 30 Jun. 2025.
--. "Effect Of Cultural Beliefs And Ethical Norms On The Marketing Of Healthcare Products In Abia State:- Opara Obinna J". Mouau.afribary.org, Mouau.afribary.org, 30 Jun. 2025. Web. 30 Jun. 2025. < https://repository.mouau.edu.ng/work/view/effect-of-cultural-beliefs-and-ethical-norms-on-the-marketing-of-healthcare-products-in-abia-state-opara-obinna-j-7-2 >.
--. "Effect Of Cultural Beliefs And Ethical Norms On The Marketing Of Healthcare Products In Abia State:- Opara Obinna J" Mouau.afribary.org (2025). Accessed 30 Jun. 2025. https://repository.mouau.edu.ng/work/view/effect-of-cultural-beliefs-and-ethical-norms-on-the-marketing-of-healthcare-products-in-abia-state-opara-obinna-j-7-2