ABSTRACT

Corporate Survival and Growth Strategies on Organizational Performance has become the normal ofthe day-to-day in modern economy. The world has become a global village. With modern technology and sophistication, business competition has blossom in our present age. Modern business organization does not only compete with local industries but alsoforeign industries. While on one hand, it has given room to increase varieties ofgoods available to consumers and improved quality ofthe products, on the other hand, strive competition has led to thefailure ofmany business enterprises. Thus, business survival and growth in the midst ofcompetition has become the pivot goal ofthe management ofevery organization. The study deals with corporate survival and growth strategies being employed in Union Bank pic. The survey involved customers and staffofa total of 100 calculated as postulated by Guilford and Fruchter at 0.1 error tolerance and at 95% confident interval. Out of the 100 questionnaire that was distributed, 72 copies were returnedwhile 28 were notreturned. The hypotheses were tested using the Z-test Statistical tool. Thefindings indicated that there are significantrelationships on the tested hypothesis, with hypothesis one having (Z-cal = 13.682, Z-tab = 1.65 at 0.05 level ofsignificant), hypothesis two having (Z-cal = 11.621, Z-tab = 1.65 at 0.05 level ofsignificant), hypothesis three having (Z-cal = 13.813, Z-tab = 1.65 at 0.05 level ofsignificant), and the final hypothesis having its values asfollows (Z-cal = 11.622, Z-tab = 1.65 at 0.05 level of significant). The corporate survival and growth strategies ofthe bank and their limiting factors were identified. The findings reviled that modern technology andfierce business competition has a significant effect on the growth ofthe bank. The result indicates also that the growth ofthe bank can be hinged on the quality control and modern technology. This has given the bank a competitive edge over its competitor’s loyalty over a long period of time.