ABSTRACT

 The decision roles of households in the purchasing behaviour with a particular reference to toiletries has been a concern to the marketers. Hence, there is a need to analyses the determinants of the purchasing behaviour among household with particular reference to toiletries. The study sought to find out among other things. To determine who makes the buying decisions with respect to toiletries, to determine how request the households make their purchasing decision on toiletries, to determine the effect of household size on the choice of toiletries. The instrument used  the study was that of a questionnaire which acted as a source of primary data. The secondary source came from journals, Textbooks etc. The study was undertaking with a population of 120 respondents in Port Harcourt City. Descriptive analysis such as percentages and tables was used in the analysis. Chi-square test was used to test the hypothesis, and also regression test was used to test the objectives. Some of the findings were made; 120 respondents were sampled for the study and all the respondents returned their questionnaires, household and monthly income influences purchase behaviour of toiletries at 10% and I % respectively. It was recommended that; Marketing programme or strategy of promotion, pricing distribution etc. should be directed to both men and women to reflect their area or items of influence and the tendency towards decision making also requires that efforts are made to satisfy the needs of the couples. Finally, it was concluded that; Wives however, still have more influence in the purchase of most items of toiletries than the husbands and an increasing degree of decision making is found in certain aspects decision for certain items of toiletries.