ABSTRACT
The study investigated Customer Service as a
Determinant to Customer Satisfaction of any Selected Commercial Bank. The
statement ofproblem ofthis study states that Nigeria Banks have fallen short
ofthe expectations oftheir customers in recent time. Thus, customers have
experienced challenges rangingfrom delay, non-availability ofstaffat service
points, unprofessional conduct or rudeness by the staff of the bank, poor
standard of records or improper information etc. (personal observation).
Customers are the major products of every bank and the way these products are managed
determine the effectiveness and efficiency ofthe banks and ultimately their
performance. The major objectives of the study evaluate the relationship
between effective customerservice delivery and customers’ retention. To examine
the relationship between effective customer service delivery and bank operation
performances. Lastly. To ascertain relationship between effective
customerservice management and customer’s loyalty. To achieve the objectives
ofthe study, Statistical Package for Social Sciences (SPSS) research design
-was adopted. The researcher adopted primary data in getting the required
information. In testing the hypothesis Pearson’s product Moment Correlation was
used. The findings shows that there is a significant relationship between effective
customerservice delivery and customers’ retention. Secondly there is a
significant relationship between effective customer service delivery and bank
operation performances. Lastly, there is a significant relationship between
effective customer service management and customer’s loyalty. The researcher
therefore recommends that Financial institutions especially banks should value
and rate the services rendered to customers.
UGURU, I (2025). Customer Service As A Determinant To Customer Satisfaction Of Selected Commercial Bank (A Study Of First Bank, Access Bank And Eco Bank):- Uguru Ugochi I. Mouau.afribary.org: Retrieved Jun 30, 2025, from https://repository.mouau.edu.ng/work/view/customer-service-as-a-determinant-to-customer-satisfaction-of-selected-commercial-bank-a-study-of-first-bank-access-bank-and-eco-bank-uguru-ugochi-i-7-2
IRENE, UGURU. "Customer Service As A Determinant To Customer Satisfaction Of Selected Commercial Bank (A Study Of First Bank, Access Bank And Eco Bank):- Uguru Ugochi I" Mouau.afribary.org. Mouau.afribary.org, 30 Jun. 2025, https://repository.mouau.edu.ng/work/view/customer-service-as-a-determinant-to-customer-satisfaction-of-selected-commercial-bank-a-study-of-first-bank-access-bank-and-eco-bank-uguru-ugochi-i-7-2. Accessed 30 Jun. 2025.
IRENE, UGURU. "Customer Service As A Determinant To Customer Satisfaction Of Selected Commercial Bank (A Study Of First Bank, Access Bank And Eco Bank):- Uguru Ugochi I". Mouau.afribary.org, Mouau.afribary.org, 30 Jun. 2025. Web. 30 Jun. 2025. < https://repository.mouau.edu.ng/work/view/customer-service-as-a-determinant-to-customer-satisfaction-of-selected-commercial-bank-a-study-of-first-bank-access-bank-and-eco-bank-uguru-ugochi-i-7-2 >.
IRENE, UGURU. "Customer Service As A Determinant To Customer Satisfaction Of Selected Commercial Bank (A Study Of First Bank, Access Bank And Eco Bank):- Uguru Ugochi I" Mouau.afribary.org (2025). Accessed 30 Jun. 2025. https://repository.mouau.edu.ng/work/view/customer-service-as-a-determinant-to-customer-satisfaction-of-selected-commercial-bank-a-study-of-first-bank-access-bank-and-eco-bank-uguru-ugochi-i-7-2