Customer Service As A Determinant To Customer Satisfaction Of Selected Commercial Bank (A Study Of First Bank, Access Bank And Eco Bank):- Uguru Ugochi I

UGURU UGOCHI IRENE | Projects

ABSTRACT

 The study investigated Customer Service as a Determinant to Customer Satisfaction of any Selected Commercial Bank. The statement ofproblem ofthis study states that Nigeria Banks have fallen short ofthe expectations oftheir customers in recent time. Thus, customers have experienced challenges rangingfrom delay, non-availability ofstaffat service points, unprofessional conduct or rudeness by the staff of the bank, poor standard of records or improper information etc. (personal observation). Customers are the major products of every bank and the way these products are managed determine the effectiveness and efficiency ofthe banks and ultimately their performance. The major objectives of the study evaluate the relationship between effective customerservice delivery and customers’ retention. To examine the relationship between effective customer service delivery and bank operation performances. Lastly. To ascertain relationship between effective customerservice management and customer’s loyalty. To achieve the objectives ofthe study, Statistical Package for Social Sciences (SPSS) research design -was adopted. The researcher adopted primary data in getting the required information. In testing the hypothesis Pearson’s product Moment Correlation was used. The findings shows that there is a significant relationship between effective customerservice delivery and customers’ retention. Secondly there is a significant relationship between effective customer service delivery and bank operation performances. Lastly, there is a significant relationship between effective customer service management and customer’s loyalty. The researcher therefore recommends that Financial institutions especially banks should value and rate the services rendered to customers.

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APA

UGURU, I (2025). Customer Service As A Determinant To Customer Satisfaction Of Selected Commercial Bank (A Study Of First Bank, Access Bank And Eco Bank):- Uguru Ugochi I. Mouau.afribary.org: Retrieved Jun 30, 2025, from https://repository.mouau.edu.ng/work/view/customer-service-as-a-determinant-to-customer-satisfaction-of-selected-commercial-bank-a-study-of-first-bank-access-bank-and-eco-bank-uguru-ugochi-i-7-2

MLA 8th

IRENE, UGURU. "Customer Service As A Determinant To Customer Satisfaction Of Selected Commercial Bank (A Study Of First Bank, Access Bank And Eco Bank):- Uguru Ugochi I" Mouau.afribary.org. Mouau.afribary.org, 30 Jun. 2025, https://repository.mouau.edu.ng/work/view/customer-service-as-a-determinant-to-customer-satisfaction-of-selected-commercial-bank-a-study-of-first-bank-access-bank-and-eco-bank-uguru-ugochi-i-7-2. Accessed 30 Jun. 2025.

MLA7

IRENE, UGURU. "Customer Service As A Determinant To Customer Satisfaction Of Selected Commercial Bank (A Study Of First Bank, Access Bank And Eco Bank):- Uguru Ugochi I". Mouau.afribary.org, Mouau.afribary.org, 30 Jun. 2025. Web. 30 Jun. 2025. < https://repository.mouau.edu.ng/work/view/customer-service-as-a-determinant-to-customer-satisfaction-of-selected-commercial-bank-a-study-of-first-bank-access-bank-and-eco-bank-uguru-ugochi-i-7-2 >.

Chicago

IRENE, UGURU. "Customer Service As A Determinant To Customer Satisfaction Of Selected Commercial Bank (A Study Of First Bank, Access Bank And Eco Bank):- Uguru Ugochi I" Mouau.afribary.org (2025). Accessed 30 Jun. 2025. https://repository.mouau.edu.ng/work/view/customer-service-as-a-determinant-to-customer-satisfaction-of-selected-commercial-bank-a-study-of-first-bank-access-bank-and-eco-bank-uguru-ugochi-i-7-2

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