ABSTRACT

The study concentrated on comparative analysis of exhibition and trade fairs as marketing tools, a study of MTN Nigeria limited. The main objectives of the study are to critically examine how trade fairs and exhibition can help in the marketing of a company's product. The specific operations of the work is to determine how trade fairs and exhibition cam help a company to increase their market shows and profits, to determine how trade fairs and exhibitions can help stimulate marketing products and to investigate if participants in trade fairs and exhibition once derive value for their money primary source of data collection was mainly used in this work along with analytical tools which include descriptive statistics like tables and percentages and spearman correlation coefficient. The population seize is 240 and the sample seize used is 150. On the overview alter data collected was analysis and tested the result shows that trade fairs and exhibition in Enugu State, organized by the trade fairs board has and exhibition in Enugu State, organized by the trade fair board has not been very efficient, therefore there is need for improvement. Companies participating in trade fair shows should adhere to the rules governing the trade fair and they should ensure that their products are of good standard and attractive price to satisfy their customers.