ABSTRACT

The study is the marketing and the development of laundry and dry cleaning industry, a case study of selected firms.  The specific objectives include to determine level of customer satisfaction on the availability of product.  To determine impact of charges on the patronage of dry cleaning services, to determine whether laundry and dry cleaning services are available in the area.  To determine whether marketing activities of laundry and dry cleaning services lead to increased profit, to determine the impact of Ulthro Clean Services promotional strategy on customers awareness of their services, to recommend efficient and effective ways of marketing laundry and dry cleaning services; purpose of sampling techniques was used to sample respondents upon which to respondents from the selected laundry and dry cleaning firms were chosen thus well structured questionnaire served as a source of primary data and secondary data came from a field survey conducted in the laundry and dry cleaning firm, journals, textbooks, magazines and newspapers etc.  Therefore, data were analyzed using the descriptive analysis methods which entail the use of tables tabulated to alternative response frequencies and percentages.  The chi-square (x2) text will be used for the hypothesis of generated because we want to reveal the research of the data collected.  This work also contains recommendations for checking the plight.

TABLE OF CONTENT

Project Assessment

Declaration

Certification

Dedication

Acknowledgement

Table of Content

List of Tables

Abstract

CHAPTER ONE

1.1 Background of the Study

1.2 Statement of the problem

1.3 Objectives of the study

1.4 Research questions

1.5 Research hypothesis

1.6 Significance of the study

1.7 Scope of study

1.8 Limitations of study

1.9 Definitions of terms

CHAPTER TWO

2.1 Overview of marketing

2.2 An overview of service

2.3 Characteristics of service

2.4 Service marketing premises and strategy

2.5 Planning and developing service

2.6 Quality control needs for service firm (dry cleaning and laundry service)

2.7 Production in dry-cleaning and laundry firm

2.8 Strategy in the marketing of laundry and dry-cleaning

CHAPTER THREE

3.1 Research Design

3.2 Area of the Study

3.3 Population of the study

3.4 Determination of the sample size

3.5 Method of Data Collection 

3.6 Sampling Technique

3.7 Data Analysis

3.8 Validity and Reliability

CHAPTER FOUR

4.1 Presentation and Analysis of Data

4.2 Testing of Hypothesis

CHAPTER FIVE

5.1 Summary of Finding

5.2 Recommendation

5.3 Conclusion

Bibliography 

Appendix

LIST OF TABLES

1. Responses on the nature of services required by them from the firm

2. Response on what promoted their choice of firm

3. Response on how long customers have patronized the firm

4. Respondents rating on what triggered their reaction

5. Response on what account from their loyalty

6. Response on whether the firm advertises its services

7. Response on the advertising media used by the firm

8. Respondents rating on the price charged by the firm

9. Response on the type of people that patronize the firm

10. Response on the channels available to customers in sending their service needs.

11. Response on whether they have a marketing department in the firm

12. Respondents rating on whether the firm advertises its services

13. Responses on if the firm uses other promotional activities

14. Responses on if the firm provides the firm the pooling customer facilities

15. Responses on whether they have suggestion or customer complaint box

16. Response rate of the relationship between the staff/customers of the organization

17. Response on the other promotional activities used by the firm

18. Response on whether the customer have cause to complain

19. Response on why they have changed firm

20. Response on whether they are satisfied with the quantity of services rendered by the firm

21. Response on whether the advert of the company create awareness of their services

22. Customer response on the availability of their services