ABSTRACT

This study analyzed energy consumption expenditure and consumers adoption of energy saving bulbs.the study examined the socio- economic factors that influence energy consumption expenditure, factors that influence consumers adoption of energy saving bulbs, the Awareness level of consumers of electricity on energy saving bulbs, perception of  consumers on product attribute, and the factors that influences consumers intention to buy. Data was collected through a structure questionnaire to 300 respondents, representing 75% of returned rate. A purposive sampling techniques was adopted in choosing sample area and respondents. Result shown that the socio- economic factors such as sex, age , marital status, and education does not have  a significant influence on energy consumption expenditure, while bills paid and price of energy bulbs were significant at 5% and10% respectively.The research then reviewed that more awareness should be created  on the product attributes to enhance the adoption and usage. 

TABLE OF CONTENTS

Title Page - - - - - - - - - - -i

Declaration - - - - - - - - - - -ii

Certification - - - - - - - - - -iii

Dedication - - - - - - - - - - -iv

Acknowledgement - - - - - - - - -v

Table of Contents - - - - - - - - - -vi

List of Tables - - - - - - - - - -ix

List of Figure - - - - - - - - - -x

Abstract - - - - - - - - - - -xi

CHAPTER ONE

INTRODUCTION 

1.1 Background of  the Study - - - - - - - -1

1.2 Statement of the Problem - - - - - - - -7

1.3 Objectives Of The Study  - - - - - - - -9

1.4 Research Question    - - - - - - - - -10

1.5 Research hypothesis. - - - - - - - -10

1.6 Significance of the Study - - - - - - - -11

1.7 Scope of the Study - - - - - - - - -12

1.8 Limitations of the Study - - - - - - - -12

CHAPTER TWO

REVIEW OF RELATED LITERATURE

2.1 Consumer Behaviour - - - - - - - -13

2.2 An Overview of Consumer Behavior - - - - -15

2.3 Diffusion of Innovations Thories - - - - - -17

2.4 The adoption process – a conceptual framework - - -26

2.5 Consumer Purchase Decision Process - - - - -28

2.5.1 Problem Recognition - - - - - - -29

2.5.2 Information Search - - - - - - -30

2.5.3 Evaluation of Alternative - - - - - -30

2.5.4 Purchase Decision - - - - - - -31

2.5.5 Post Purchase Behavior - - - - - - -31

2.6 Factors Influence - - - - - - - -32

2.7 Internal Influences - - - - - - -32

2.7.1 Motivation - - - - - - - -33

2.7.2 Perception - - - - - - - -33

2.7.3 Learning - - - - - - - -34

2.7.4 Attitude- - - - - - - - -36

2.7.5 External Influences- - - - - - -37

2.7.6 Culture- - - - - - - - -37

2.7.7 Subculture - - - - - - - -38

2.7.8 Social Class- - - - - - - -39

2.7.9 Reference Group- - - - - - - -39

2.7.10 Family - - - - - - - - -40

2.7.11 Roles and Status - - - - - -- -41

2.8 Consumer Perception- - - - - - - -41

2.8.1 Element of Consumer Perception - - - - -44

2.8.2 Threshold - - - - - - - -44

2.8.3 Absolute Threshold - - - - - -45

2.8.4 Sensation - - - - - - - - -46

2.8.5 The Five Senses- - - - - - - -47

CHAPTER THREE

RESEARCH METHODOLOGY

3.1 Research Design- - - - - - - - -50 

3.2 Source of Data - - - - - - - -50

3.3 Area of Study - - - - - - - - -50

3.4 Population Of The Study - - - - - - -51

3.5 Sample And Sampling Techniques - - - - -51

3.6 Determination Of Sample Size- - - - - - -51

3.7 Method of Data Analysis - - - - - - -52

CHAPTER FOUR

Result and Discussion - - - - - - - -56

4.2 Socio-economic characteristics of respondent - - -57

CHAPTER FIVE

SUMMARY CONCLUSION AND RECOMMENDATION

5.1 Summary - - - - - - - - - -70

5.2 Conclusion - - - - - - - - -71

5.3 Recommendation - - - - - - - -71

REFERENCES

QUESTIONNAIRE

LIST OF TABLES 

 Table 4.1 Return Rate of Questionnaire - - - - - -56

 Table 4.2 Sex of Respondents - - - - - - -       - -57                                                                                                    

 Table 4.3   Age Of Respondent - - - - - - -57

Table 4.4   Education Of Respondents - - - - - -58

Table 4.5   Income Of The Respondent - - - - - -59

Table 4.6 Ascertaining the awareness and usage level of energy saving 

bulbs among Consumers Of Electricity In The Study Area -60

Table 4.7 Consumers Perception of Product Attributes - - - -61

 Table 4.8  Factors Influencing Consumers Buying Intention - - - -63

Table 4.9   Socio- economic factors that affects energy consumption -

expenditure in Umuahia North  , Abia State ,Nigeria - -66

Table 4.10 Analyzing the level of significance of the  factors that 

influence consumers’ adoption of energy saving bulbs in 

Residential homes in Umuahia North - - - - -68

LIST OF FIGURE

Fig  1  Consumers adoption process- - - - - - -28