Adoption Of Marketing Concept In Customer Service In A Development Economy (A Study Of Ecobank Nigeria Plc)
ABSTRACT
The study examined the adoption of marketing concept in the
customer service in the developing economy of the adoption of Nigeria. The spec
jflc objectives were as follows: to determine the importance attached to the
determination of the needs and expectation of the target market as input for
service content formulation, to access the level of inclination to consumer
satisfaction in policy formulation, to access for the relevance the role of
customer relationshi, in banks exchange and transaction. The study was
conducted in eco bank Nigeria plc. Primaiy data obtained from administration of
questionnaire was analyzed using descriptive statistic such
frequency/percentage, "t" test model and spearman Pearson correlation
coefficient model, The finding revealed that determination of customer 's needs
and expectations play significant role in the formulation of banks services
content in Nigeria, Banks are significantly influenced by the need to achieve
customer satisfaction in corporate policy formulations and Sustenance of
customer relations significantly influences banks in exchange and transaction
activities. It was recommended that there is need for management of eco bank to
channel more fund to the marketing department to enable then attract and retain
competent customer that will increase profitability of the bank.
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ONYEDINACHI, A (2021). Adoption Of Marketing Concept In Customer Service In A Development Economy (A Study Of Ecobank Nigeria Plc). Mouau.afribary.org: Retrieved Dec 23, 2024, from https://repository.mouau.edu.ng/work/view/adoption-of-marketing-concept-in-customer-service-in-a-development-economy-a-study-of-ecobank-nigeria-plc-7-2
ADAKU, ONYEDINACHI. "Adoption Of Marketing Concept In Customer Service In A Development Economy (A Study Of Ecobank Nigeria Plc)" Mouau.afribary.org. Mouau.afribary.org, 22 Nov. 2021, https://repository.mouau.edu.ng/work/view/adoption-of-marketing-concept-in-customer-service-in-a-development-economy-a-study-of-ecobank-nigeria-plc-7-2. Accessed 23 Dec. 2024.
ADAKU, ONYEDINACHI. "Adoption Of Marketing Concept In Customer Service In A Development Economy (A Study Of Ecobank Nigeria Plc)". Mouau.afribary.org, Mouau.afribary.org, 22 Nov. 2021. Web. 23 Dec. 2024. < https://repository.mouau.edu.ng/work/view/adoption-of-marketing-concept-in-customer-service-in-a-development-economy-a-study-of-ecobank-nigeria-plc-7-2 >.
ADAKU, ONYEDINACHI. "Adoption Of Marketing Concept In Customer Service In A Development Economy (A Study Of Ecobank Nigeria Plc)" Mouau.afribary.org (2021). Accessed 23 Dec. 2024. https://repository.mouau.edu.ng/work/view/adoption-of-marketing-concept-in-customer-service-in-a-development-economy-a-study-of-ecobank-nigeria-plc-7-2