Marketing

Impact Of New Product Development On The Survival Of Guinness Nigeria Plc

ABSTRACT  In new product planning, the interest of the marketer is on consid

Assessment Of Advertising As A Major Determinant Factor For Customer's Patronage (A Study Of Coca Cola Boiling Company, Umuahia Metropolis)

ABSTRACT The American Marketing Association, an international professional associ

Effect Of Packaging On The Purchase Of Beer

ABSTRACT This is an explanatory research which sought to determine packaging as a

Effects Of Television Advertisement On The Consumption Of Selected Fast Moving Consumer Goods In Imo State, Nigeria

ABSTRACT  The study examines the effect of advertising on Nigerian consumers

Place Of Conventional Marketing Theories And Techniques In Terms Of Pricing, Distribution And Advertising, In The Management Of Small Scale Enterprises In Nigeria

ABSTRACT The work considers the place of conventional marketing memories and tech

Green Marketing As A Pro-Active Policy For Competitiveness Study Of Firms In The Beverage Industry In Nigeria

ABSTRACT The study investigated on green marketing as a pro-active policy for com

The Influence Of Sales Promotion On Consumer Buying Behaviour With Reference To Coca-Cola Products (A Case Study Of Consumers In Aba Metropolis)

ABSTRACT The adverse economic environment of Nigeria has brought about devastatin

Measuring Customer Satisfaction In Hospitality Industry (A Study Of Selected Hotels In Abia State, Nigeria)

ABSTRACT Nigeria in the last few decades has experienced a tremendous growth in t

Effect Of Packaging On Profitability Of Elected Consumer Goods In Umuahia North, Abia State, Nigeria

ABSTRACT The research was an extensive study on the effect of packaging on the pr

Effect Of Product Innovation On The Performance Of Selected Small Scale Enterprise In Aba, Abia State.

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Effect Of Marketing Concept Practices On Performance Of Hotels In Abia State (A Study Of Binez Hotels In Aba, Pat-Toria And De-Latinos Hotels In Umuahia)

ABSTRACT The research was on exclusive study on the effect of marketing concept p

Impact Of Effective Purchasing System On Profitability Of Bakeries In Umuahia (A Study Of Selected Bakeries In Umuahia)

ABSTRACT This research work investigated the effect of effective purchasing syste

Determinants Of Consumer Attitude Towards Local And Foreign Made Herbal Food Supplements In Enugu, Enugu State

ABSTRACT Consumer's attitudes towards purchasing either foreign or local products

Appraisal Of Integrated Marketing Communication On Organizational Performance On The Banking Industry In Nigeria. (A Case Study Of Ecobank, Asaba, Delta State)

ABSTRACT This research work investigated marketing communication on organizationa

Effect Of Personal Selling On The Sales Performance Of Selected Cement Distributors In Abia State Nigeria

ABSTRACT The study examined the effect of personal selling on the sales performan

Effect On Promotional Strategies Corporate Sales Performance Of New Product In Beverage Industry Abia State (Case Study Of Nestle Plc)

ABSTRACT The study examined the effects of promotional strategy on corporate sale

Examination Of Factors That Militate Against Introduction Of A New Product In The Market (A Study Of Starlite By Nigerian Breweries Plc, 9th Mile Corner, Enugu)

ABSTRACT This research project examines the factors that militate against introdu

Determinants Of Consumer Brand Preference For Vegetable Oil In Abia State.

ABSTRACT This study examined the consumer brand preference for vegetable oil in A

Analysis Of Determinants Of Brand Loyalty And Brand Switching Of Selected Milk Products In Abia State, Nigeria.

ABSTRACT The study analyzed the determinants of brand loyalty and brand switching

Impact Of New Product Development On Market Share Growth In The Beer Market A Case Study Of Nigeria Breweries Ltd (NBL)

ABSTRACTS  This research project undertook an in-depth study of critical imp

Impact Of Advertising On Consumer Buying Behaviour On Soft Drinks: A Study Of Seven Up Bottling Company Plc, Aba Nigeria

ABSTRACT This research work was centered on the impact of advertising on consumer

Effects Of Price On The Patronage Of Selected Consumer Goods Among University Students In Abia State, Nigeria

ABSTRACT This study focused on the effect of price on the patronage of selected c

Analysis Of Consumers Attitude Towards Tile Ptrci1se And Consumption Of Beans (Vigna Unguiculata) In Abia State Nigeria.

ABSTRACT The study examines consumers attitude toward the purchase and consumptio

Product Innovation — A Viable Option In Competitive Saturated Market. (A Study Frieslandfood Wanco Nigeria Plc)

ABSTRACT The Topic "Product innovation — A viable option in competitive saturated

An Appraisal Of The Impact Of Market Segmentation In Achieving Better Customer Satisfication In The Soft Drink Industry (A Case Study Of Nigerian Bottling Company Coca-Cola, Owerri Plant, Imo State

ABSTRCT The credence to this assertion is the of Drucker (1959,1964) in Okafor (1

Effect Of Sales Promotion On The Profitability Of A Company (A Study Of Nigerian Bottling Company Plc, Owerri West)

ABSTRACT This research work was conducted to examine effect of sales promotion on

Product Branding As A Tool In Achieving Customer Loyalty To Nigeria Bottling Company Products

ABSTRACT This report research study focused on the influence of product branding

The Impact Of Corporate Identity On Market Performance Of An Organization: A Study Of Mtn Nigeria, Port Harcourt, Rivers State

ABSTRACT This study is on the impact of corporate identity on market performance

Factors Influencing Consumers' Choice Of Convenience Goods In Retail Stores In Enugu Metropolis

ABSTRACT This study attempts to evaluate the factors that influence choice of con

Analysis Of Advertising Practice And Strategies Of Selected Small-Scale Businesses In Calabar Municipality

ABSTRACT The study focuses on the different levels to which small-scale businesse