All Works

EFFECT OF EFFICIENT SALES MANAGEMENT ON THE PERFORMANCE OF FIRMS (A STUDY OF NIGERIAN BREWERIES PLC ENUGU)

 ABSTRACT

This research work is a very crucial study for the entire Nigeria and to the Nigeria Breweries Plc in particular. The study was motivated by the necessity to ascertain the effect of...

55 pages (7475 words) · Projects · 4 years ago

STRATEGIES FOR ENHANCE INDUSTRIAL MARKETING EFFICIENCY, TECHNOLOGY BASED APPROACH (A CASE STUDY OF SACLUX PAINT LIMITED)

ABSTRACT

The study examined the strategies for enhanced industrial marketing efficiency; technology based approach, using SACLUX PAINT as empirical study. In the process of the research, the study...

75 pages (7746 words) · Projects · 4 years ago

EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON PROFIT PERFORMANCE OF SELECTED COMPANIES IN ABIA STATE (A CASE STUDY OF PZ AND UNILEVER NIGERIA PLC)

ABSTRACT

This project work is done to know the effects of corporate Social responsibilities on profit performance by PZ and Unilever Nigeria Plc and how the provision of these social...

74 pages (12599 words) · Projects · 4 years ago

PRICING STRATEGY AND ITS EFFECT ON SALES PERFORMANCE A STUDY OF CHEMLAP NIGERIA LIMITED, ABA.

ABSTRACT

The main purpose of this study is to analyze the pricing strategy and its effect on sales performance in Abia State, with special emphasis on resin product made by Chemlap Nigeria Limited....

75 pages (11435 words) · Projects · 4 years ago

THE CAUSES OF PRODUCT FAILURE IN NIGERIAN MARKET (A CASE STUDY OF GULDER-MAX)

ABSTRACT

This research, on causes of product failure in Nigerian market: A study of Gulder max is a very crucial study for the Nigerian Breweries Plc. To solve the research problem both primary and...

73 pages (9842 words) · Projects · 4 years ago

APPLICATION OF MARKETING CONCEPT AND GROWTH OF COMMUNICATION RETAIL ENTERPRISE (A STUDY OF SELECTED RETAILERS IN ABA)

ABSTRACT

Customer satisfaction and profitable business practices has become a prime focus in the domain multinational. Firms and small scale enterprises. This motivated the researcher to carry out...

68 pages (10876 words) · Projects · 4 years ago

EFFECT OF PRODUCT INNOVATION ON THE DEVELOPMENT OF SELECTED COMPANIES IN ABA, ABIA STATE (A STUDY OF PZ NIGERIAN PLC. AND UNILEVER NIGERIAN PLC.)

ABSTRACT

Product innovation has contributed immensely in the performance of many corporate organizations in Nigeria.  It is based on this that the study was designed to investigate the effect...

82 pages (12558 words) · Projects · 4 years ago

THE EFFECT OF BRANDING ON CONSUMER PATRONAGE OF TOILET SOAP (A STUDY OF PZ CUSSONS NIGERIA PLC ABA ABIA STATE)

ABSTRACT

This research work examined The Effect of Branding on Consumer Patronage of Toilet Soaps. The problem addressed in this research is sales decline which is encountered by manufacturing...

62 pages (8321 words) · Projects · 4 years ago

ASSESSMENT OF THE IMPACT OF COMMERCIAL BANKS IN FINANCING SMALL AND MEDIUM SCALE ENTERPRISES IN NIGERIA: 1997-2006 (A STUDY AREA OF UMUAHIA NORTH LOCAL GOVERNMENT AREA,) ABIA STATE

ABSTRACT

Assessment Of   The   Impact  Of  Commercial  Banks  ln  Financing  Small  And Medium  Scale  Enterprises  In ...

Projects · 4 years ago

EFFECT OF PRODUCT BRANDING ON CONSUMER PREFERENCE IN THE COSMETIC INDUSTRY (A STUDY OF PZ CUSSONS NIGERIA PLC ABA, ABIA STATE)

ABSTRACT

This work looks into the effects of products branding in consumer preference on cosmetics industry.  The objective of the study is to know what products branding. Its importance to the...

75 pages (9098 words) · Projects · 4 years ago

EFFECT OF INTERNAL CONTROL ON FRAUD PREVENTION IN BANKS IN ABIA STATE (A CASE STUDY OF ECOBANK PLC)

ABSTRACT

This is a gross sectional survey research which aim is  to examine the effect of internal Control as the basis for prevention of fraud in banking system. The aim of this research study...

Projects · 4 years ago

DETERMINANTS OF PURCHASE BEHAVIOUR AND CONSUMPTION PATTERNS FOR TOILETRIES AMONG HOUSEHOLDS IN RIVERS STATE NIGERIA

ABSTRACT

This study focused on the determinants of purchasing behavior and consumption pattern of toiletries among household in River state. One of the major objectives of the study among others was...

79 pages (10740 words) · Projects · 4 years ago

CUSTOMER RELATIONSHIP MARKETING AND MARKETING PERFORMANCE IN SUPER MARKET IN PORT HARCOURT

ABSTRACT

The study examined Customer Relationship Marketing and Marketing Performance of Supermarkets in Port Harcourt. The purpose  of this research work is to  examine  the ...

67 pages (7675 words) · Projects · 4 years ago

RELEVANCE OF INFORMATION TECHNOLOGY TO THE MANAGEMENT OF SMALL AND MEDIUM SCALE ENTERPRISES IN NIGERIA (CASE STUDY OF CARDCEENTER NIGERIA LIMITED, LAGOS NIGERIA)

ABSTRACT

This project work studied the relevance of Information Technology (IT) to the management of Small and Medium Scale Enterprises (SMEs) in Nigeria with special interest in CardCentre Nigeria...

87 pages (14058 words) · Projects · 4 years ago

APPRAISAL OF THE MARKETING AND DEVELOPMENT OF LAUNDRY AND DRY CLEANING INDUSTRY (A STUDY OF SELECTED FIRMS IN ENUGU, ENUGU STATE)

ABSTRACT

The study is the marketing and the development of laundry and dry cleaning industry, a case study of selected firms.  The specific objectives include to determine level of customer...

52 pages (7810 words) · Projects · 4 years ago

APPRAISAL OF FINANCIAL REGULATION AND ACCOUNTABILITY IN NIGERIA PUBLIC SECTOR (A STUDY OF SELECTED MINISTRIES IN ABIA STATE)

ABSTRACT

Nigeria   is  the sixth  largest  producer  of oil and gas  in the world,   the  largest  black  nation  in the world, ...

66 pages (15252 words) · Projects · 4 years ago

SOCIO-ECONOMIC DETERMINANT OF CONSUMER CHOICE ON FOREIGN MADE LEATHER AMONG HOUSEHOLD IN URBAN AREAS OF ABIA STATE, NIGERIA

ABSTRACT 

The study analyzed the socio-economic determinant of consumer choice on foreign made leather among household in urban areas of Abia state, Nigeria.  Four (4) research questions...

75 pages (12157 words) · Projects · 4 years ago

ASSESSMENT OF THE DEVELOPMENT OF ACCOUNTING PRINCIPLES AND STANDARDS IN NIGERIA: CHALLENGES AND PROSPECTS

ABSTRACT

This  study  provides   the  framework   for  understanding    the  need  to  assess   the development ...

59 pages (13609 words) · Projects · 4 years ago

ANALYSIS OF COSTS AND RETURNS OF BEEF MARKETING IN UMUAHIA METROPOLIS – ABIA STATE.

ABSTRACT

The main objectives of the study analysed the costs and returns of beef marketing in Umuahia metropolis of Abia state, Nigeria. Specifically, the study examined the socio-economic...

45 pages (8637 words) · Projects · 4 years ago

AN APPRAISAL OF LOCAL GOVERNMENT ACCOUNTING SYSTEM AND FUND MANAGEMENT IN NIGERIA (A STUDY OF SELCTED·L.G._A IN ABIA STATE)

ABSTRACT

Ineffective   revenue  generation   in the  local  government   has  been  a prolonged issue,  coupled  with the...

289 pages (20297 words) · Projects · 4 years ago

IMPLICATIONS OF CUSTOMER SERVICE ON CUSTOMER LOYALTY IN THE NIGERIAN BANKING INDUSTRY. (A CASE OF FIRST BANK NIGERIA PLC, UMUAHIA, ABIA STATE)

Abstrtact

This research “Implication of Customer Service on Customer Loyalty” A study of First Bank Plc, Umuahia. The general objective of the study was to determine the Implication of Customer...

58 pages (10141 words) · Projects · 4 years ago

EVALUATION OF COSTING SYSTEM IN SMALL AND MEDIUM ENTERPRISES (A STUDY OF SELECTED SME'S)

ABSTRACT

It is axiomatic that continuous  existence of all business  concerns depends on the ·effect  and effective  practice  of cost  accounting.  Cost ...

74 pages (11963 words) · Projects · 4 years ago

PROSPECT AND CHALLENGES OF COST ACCOUNTING AND CONTROL IN THE AGRICULTURAL SCETOR OF NIGERIA (A CASE STUDY OF THE FEDERAL MINISTRY OF AGRICULTURE, . ABIA STATE)

ABSTRACT

The agricultural      sector      bf    Nigeria   has     encountered challenges   in  recent ...

68 pages (11472 words) · Projects · 4 years ago

EFFECTS OF PROMOTIONAL STRATEGY ON THE CONSUMER PURCHASE DECISION MAKING PROCESS IN THE SOFT DRINK INDUSTRY. ( A STUDY OF 7UP BOTTLING PLC ABA, ABIA STATE

ABSTRACT

The study investigated on the Effect of Promotional Strategy on the Consumer Purchasing Decision Making Process in the Soft Drinks Industry. The objectives of the study are to examine the...

65 pages (10692 words) · Projects · 4 years ago

PRODUCTION OF CAKES AND COOKIES USING POTATO (Ipomoea batatas) AND SOYBEAN (GLYCINEMAX) FLOUR BLEND


ABSTRACT

 Sweet potato (Ipomoea batata) as a plant, its derivatives benefits were mainly discussed.  Sweet potato (Ipomoea batata) has a very high nutritional value and enriched for both...

51 pages (7730 words) · Projects · 4 years ago
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