The Use Of Public Relations As A Tool For Improving The Image Of Academic Library: A Case Study Of Michael Okpara University Of Agriculture, Umudike, Abia State, Nigeria.
ABSTRACT
Libraries today are
beginning to understand the essence and impact of good public image for
effective service delivery. This work was aimed at uncovering the issue behind
the use ofpublic relations to promote the image of academic libraries using the
library of Michael Okpara University of Agriculture, Umudike as a case study.
The objectives of the study revolved round critically ascertaining the issues
of users' extent of use of the library, extent of assistance received from the
library staff users' level of satisfaction, challenges facing the use of
information materials, impact of PR unit and requirements of a PRO. Questions
to guide the study were raised in line with the objectives of the study.
Literatures were reviewed under conceptual framework, review of empirical study
and summary of literature reviewed. These literatures hold the fact that PR is
of great importance in academic libraries. The study adopted a descr4tive
survey as its design. A samples size of 370 respondents out of a population of
12652 was derived using Yaro Yamanne statistical formula for the study.
Furthermore, the study adopted the use of stratfled random sampling techniques.
A structured questionnaire of Likert four point scales was used to collect
data. Data collected was analyzed using descriptive statistics of mean score
and standard deviation with the use of Statistical Package for Social Sciences
Version 20. The findings of the study revealed Public Relations unit of essence
in libraries and will go a long way to attract patronage to library services
and much needed to be done to establish the unit. In conclusion, the researcher
tried to discuss the findings of the study in relations to literatures,
recommendations were made concerning the problem and areas for further research
indicated.
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EDITH, A (2021). The Use Of Public Relations As A Tool For Improving The Image Of Academic Library: A Case Study Of Michael Okpara University Of Agriculture, Umudike, Abia State, Nigeria.. Mouau.afribary.org: Retrieved Dec 22, 2024, from https://repository.mouau.edu.ng/work/view/the-use-of-public-relations-as-a-tool-for-improving-the-image-of-academic-library-a-case-study-of-michael-okpara-university-of-agriculture-umudike-abia-state-nigeria-7-2
AMAJOR, EDITH. "The Use Of Public Relations As A Tool For Improving The Image Of Academic Library: A Case Study Of Michael Okpara University Of Agriculture, Umudike, Abia State, Nigeria." Mouau.afribary.org. Mouau.afribary.org, 18 Nov. 2021, https://repository.mouau.edu.ng/work/view/the-use-of-public-relations-as-a-tool-for-improving-the-image-of-academic-library-a-case-study-of-michael-okpara-university-of-agriculture-umudike-abia-state-nigeria-7-2. Accessed 22 Dec. 2024.
AMAJOR, EDITH. "The Use Of Public Relations As A Tool For Improving The Image Of Academic Library: A Case Study Of Michael Okpara University Of Agriculture, Umudike, Abia State, Nigeria.". Mouau.afribary.org, Mouau.afribary.org, 18 Nov. 2021. Web. 22 Dec. 2024. < https://repository.mouau.edu.ng/work/view/the-use-of-public-relations-as-a-tool-for-improving-the-image-of-academic-library-a-case-study-of-michael-okpara-university-of-agriculture-umudike-abia-state-nigeria-7-2 >.
AMAJOR, EDITH. "The Use Of Public Relations As A Tool For Improving The Image Of Academic Library: A Case Study Of Michael Okpara University Of Agriculture, Umudike, Abia State, Nigeria." Mouau.afribary.org (2021). Accessed 22 Dec. 2024. https://repository.mouau.edu.ng/work/view/the-use-of-public-relations-as-a-tool-for-improving-the-image-of-academic-library-a-case-study-of-michael-okpara-university-of-agriculture-umudike-abia-state-nigeria-7-2