ABSTRACT

University Libraries in Nigeria and indeed all over the world have engaged in various readership promotion exercises to encourage the use of their resources by the clientele. The library as an organisation that is preoccupied with the acquisition, organisation, storage, retrieval and dissemination of information resources has no other focus but to motivate members of its community to read and maximize the information resources in its domain. The online Business Dictionary (2018) defines promotional campaign as a series of advertisement using various marketing tools that share the same message and ideas to promote a business or even to a target audience. The typical campaign uses different media resources including internet, newspapers, television, radio and print advertising. Therefore, readership promotion or campaign would also include various strategies deployed by university libraries to attract their users to read books provided for them in the library for their studies and to further encourage them to develop a lifelong habit of reading and learning.