ABSTRACT
The main aim of this research work is to find out or
emphasis on the impact of marketing in achieving organizational profitability.
The essence of this study is to find out customers demands, that is finding out
their want and satisfying them. The organization should sale what the customer
need. This work addresses the issue of profitability from the conceptual framework
of the marketing concept and it has the problem statement in the research which
is "price changes affects the demand for product. Lack of marketing
concept leads to organizational failure. This study also went further with the
objective of the study which is to determine if marketing concept has anything
to do with consumer needs and satisfaction. To determine if profit comes from
consumers and to examine the factors militating against the application of
marketing concept. This work also deals with the research methodology which
seeks to establish the existence of relationship between the marketing concept
and the consumer needs. To know if profit comes from the consumers or not. This
research used both primary and secondary sources of data for this work, oral
interview and questionnaire method of data collection are employed in
collecting the primary data while secondary data are source from text books,
articles, journals and the company's record. The sample size of this work is 54
drawn at random from the population of the study which is 135. Limitation of
data collection is also recorded. This work also deals with data presentation
and analysis. Different tables of data are presented based on the answers given
by the respondents through the oral interview and questionnaire. In the data
analysis, chi-square (X2). Lest for independent used as a test which discussion
is made on the result. Decisions are taken based on the comparison of the
calculated x2 value and tabulated X2value. The findings was based on the fact
that consumer satisfaction are reached by providing them what they want as
determined be careful research. Also the best way of indicate the consumers
need and want are through their demand pattern for product. And finally, my
recommendation was conferred on the f3ct that the company must fully imbibe the
marketing concept in order to effectively understand the needs and wants 0ç the
consumers and therefore effect the satisfaction of the nds and wants.
OKORIE, K (2021). Effect Of Marketing Concepts In Achieving Organizational Profitability (A Study Of Seven Up Bottling Company Plc Aba, Abia State). Mouau.afribary.org: Retrieved Dec 24, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-marketing-concepts-in-achieving-organizational-profitability-a-study-of-seven-up-bottling-company-plc-aba-abia-state-7-2
KALU, OKORIE. "Effect Of Marketing Concepts In Achieving Organizational Profitability (A Study Of Seven Up Bottling Company Plc Aba, Abia State)" Mouau.afribary.org. Mouau.afribary.org, 12 Oct. 2021, https://repository.mouau.edu.ng/work/view/effect-of-marketing-concepts-in-achieving-organizational-profitability-a-study-of-seven-up-bottling-company-plc-aba-abia-state-7-2. Accessed 24 Dec. 2024.
KALU, OKORIE. "Effect Of Marketing Concepts In Achieving Organizational Profitability (A Study Of Seven Up Bottling Company Plc Aba, Abia State)". Mouau.afribary.org, Mouau.afribary.org, 12 Oct. 2021. Web. 24 Dec. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-marketing-concepts-in-achieving-organizational-profitability-a-study-of-seven-up-bottling-company-plc-aba-abia-state-7-2 >.
KALU, OKORIE. "Effect Of Marketing Concepts In Achieving Organizational Profitability (A Study Of Seven Up Bottling Company Plc Aba, Abia State)" Mouau.afribary.org (2021). Accessed 24 Dec. 2024. https://repository.mouau.edu.ng/work/view/effect-of-marketing-concepts-in-achieving-organizational-profitability-a-study-of-seven-up-bottling-company-plc-aba-abia-state-7-2