ABSTRACT
An insurance company wants to start campaign
for its new products to be sold to the prospective customers. Campaign means advertising
of the products through the channels like Tele marketing, letters, signboards,
Television Commercials, etc. there are different products there is a specific
period for each campaign. Before the campaign starts, estimates are made on
sales to be achieved, budget allocation for each campaign and variance allowed
both for sales and budget. When the actual data is captured, the actual
variance is calculated. The difference between the actual and the estimated
variance gives the insurance company an insight into their estimation and it helps
in making strategic decisions about budgets and campaign periods. The company
in question has been using traditional method o manual means to achieve this in
the past which they are tired of due to its time and energy consuming and a lot
of complexities that arise during the process. In order to eradicate these, a
new system is proposed to increase efficiency, speed and also add a lot of
functionality to the system in order to meet the proposed deadline for the
campaign. The proposed system is a three layer application that is developed to
run on an intranet system of the case study. It is developed based on two
Microsoft technologies, which will be looked into in details in chapter three
and four. The database system for the new system should be able to capture the
details of member of the staff that are involved in the campaign and also do
the necessary calculation needed for decision making in the firm.
-- (2021). Designing of Data Storage System of Intranet Based. Mouau.afribary.org: Retrieved Sep 19, 2024, from https://repository.mouau.edu.ng/work/view/designing-of-data-storage-system-of-intranet-based-7-2
--. "Designing of Data Storage System of Intranet Based" Mouau.afribary.org. Mouau.afribary.org, 09 Nov. 2021, https://repository.mouau.edu.ng/work/view/designing-of-data-storage-system-of-intranet-based-7-2. Accessed 19 Sep. 2024.
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--. "Designing of Data Storage System of Intranet Based" Mouau.afribary.org (2021). Accessed 19 Sep. 2024. https://repository.mouau.edu.ng/work/view/designing-of-data-storage-system-of-intranet-based-7-2