ABSTRACT
The research work x-rays the meaning, importance,
application areas of Customer relationship management system (CRM) and how the
customer and the company stand to benefit, having the telecommunication company
in mind (MTN,Nigeria).A critical analysis of company-customer relationship is
done and the essence of improving their relationship explained. From the data
gathered from the company management and employee, a software program was
designed and implemented, using Visual Basics as the programming language
environment and MS-Access as the database platform.
NDUGBU, N (2021). Design And Implementation Of Customer Relationship Management System (Case Study Mtn,Nigeria,Aba). Mouau.afribary.org: Retrieved Nov 23, 2024, from https://repository.mouau.edu.ng/work/view/design-and-implementation-of-customer-relationship-management-system-case-study-mtnnigeriaaba-7-2
NNEJI, NDUGBU. "Design And Implementation Of Customer Relationship Management System (Case Study Mtn,Nigeria,Aba)" Mouau.afribary.org. Mouau.afribary.org, 29 Jun. 2021, https://repository.mouau.edu.ng/work/view/design-and-implementation-of-customer-relationship-management-system-case-study-mtnnigeriaaba-7-2. Accessed 23 Nov. 2024.
NNEJI, NDUGBU. "Design And Implementation Of Customer Relationship Management System (Case Study Mtn,Nigeria,Aba)". Mouau.afribary.org, Mouau.afribary.org, 29 Jun. 2021. Web. 23 Nov. 2024. < https://repository.mouau.edu.ng/work/view/design-and-implementation-of-customer-relationship-management-system-case-study-mtnnigeriaaba-7-2 >.
NNEJI, NDUGBU. "Design And Implementation Of Customer Relationship Management System (Case Study Mtn,Nigeria,Aba)" Mouau.afribary.org (2021). Accessed 23 Nov. 2024. https://repository.mouau.edu.ng/work/view/design-and-implementation-of-customer-relationship-management-system-case-study-mtnnigeriaaba-7-2