Marketing

ASSESSMENT OF THE RELATIONSHIP BETWEEN SALES PROMOTION STARATEGY AND MARKETING PERFORMANCE (A STUDY OF NESTLE NIGERIA PLC)

ABSTRACT Rapid changes in technology, over production, shortened product life cyc

EFFECT OF PRODUCT PACKAGING ON CONSUMER PATRONAGE OF TOOTHPASTE IN IKWUANO LOCAL GOVERNMENT AREA, ABIA STATE, NIGERIA

ABSTRACT This research work is centered on Effect of Product Packaging on Consume

IMPACT OF PRICING STRATEGIES ON CONSUMER PURCHASE BEHAVIOR (A CASE STUDY OF AIRTEL AND ETISALAT)

ABSTRACT This study is on the impact of pricing strategies on consumer behavior.

EFFECTS OF ONLINE ADVERTISEMENT ON CONSUMER BUYING BEHAVIOURS A CASE STUDY OF KONGA ONLINE SHOP (WWW.KONGA.COM)

ABSTRACT The study examined the effect of online advertisement on consumer buying

BEHAVIOURAL MODEL ON THE ADOPTION OF ICT IN THE E-WALLET PROGRAMME FOR FARMERS BY THE FEDERAL GOVERNMENT

ABSTRACT This study assesses the effectiveness of the usages of mobile phones-bas

ASSESSING SALES FORCE MOTIVATION AS A PANACEA FOR IMPROVED PERFORMANCE IN MANUFACTURING INDUSTRY (CASE STUDY OF PZ CUSSONS PLC ABA)

ABSTRACT The study examines sales force motivation as a panacea for improved perf

EMPIRICAL ANALYSIS OF PROFITABILITY AND MARKETING EFFICIENCY OF PORK: EVIDENCE FROM ABIA STATE

ABSTRACT In this paper, the performance of pork in Umuahia (Nigeria) is evaluated

EFFECTS OF ADVERTISING ON THE PURCHASE OF NOODLES IN ABA, ABIA STATE, NIGERIA (A STUDY OF INDOMIE NOODLES)

ABSTRACT This study investigated the Effect of Advertising on the Purchase of Noo

IMPACT OF SALESFORCE WELFARE ON MARKETING PRODUCTIVITY OF SELECTED PRIVATE FIRMS IN ABA, ABIA STATE

ABSTRACT These research project examine the impact of salesforce welfare on marke

IMPACT OF ADVERTISING ON SALES VOLUME OF A COMPETITIVE PRODUCT (A STUDY OF INDOMIE NOODLES)

ABSTRACT This research work examined the impact of advertisement on Sales volume

CASHLESS POLICY AND CONSUMERS ACCEPTABILITY (A CASE STUDY OF UMUAHIA METROPOLIS)

ABSTRACT This research is on the investigation of cashless policy and consumer ac

EFFECT OF INFORMATION TECHNOLOGY ON THE DEVELOPMENT OF EFFECTIVE MARKETING STRATEGIES IN THE BANKING INDUSTRY (A STUDY OF ZENITH BANK PLC)

ABSTRACT Information technology has contributed significantly to the marketing st

IMPACT OF MARKETING RESEARCH ON THE ADOPTION OF NEW PRODUCT (A STUDY OF TONIMAS NIGERIA LTD, ABA, ABIA STATE)

ABSTRACT In light of the intense competition facing providers of Tonimas Product,

ANALYZING PROMOTIONAL STRATEGIES FOR ROAD TRANSPORTATION SERVICES: (A STUDY OF ABC TRANSPORT SERVICESUMUAHIA METROPOLIS IN ABIA STATE)

ABSTRACT Transportation is popularly referred to as an engine to every nation’s e

IMPACT OF MOBILE MARKETING ON ONLINE CONSUMERS’ PATRONAGE (A STUDY OF JUMIA ABIA STATE, NIGERIA)

ABSTRACT The study investigated the Impact of Mobile Marketing on Online Consumer

MARKETING RESEARCH AS A STRATEGIC TOOL FOR ACHIEVING ORGANIZATIONAL SALES OBJECTIVES IN THE MANUFACTURING INDUSTRY (A STUDY OF UNILEVER NIGERIA PLC)

ABSTRACT This study focuses on marketing research as a strategic tool for achievi

Brand Equity And Marketing Performance Of Toothpaste Product In Umuahia North Metropolis, Abia State Nigeria

ABSTRACT Brands are very important to the brands owner in order to build a strong

Marketing Performance Measurement In The Service Industry In Nigeria ( A Study Of Mtn And Glo)

Background of the Study Marketing Performance is a construct that helps to determ

Effect Of Product Packaging On Consumer Patronage Of Toothpaste Users In Umuahia Abia State

ABSTRACT This study investigated the effect of product packaging on consumer patr

Customer Service As A Determinant To Customer Satisfaction Of Selected Commercial Bank (A Study Of First Bank, Access Bank And Eco Bank)

ABSTRACT The study investigated Customer Service as a Determinant to Customer Sat

Effect Of Product-Market Diversification On The Market Performance Of Poultry Farms In Abia State, Nigeria

Background of the study Diversification has become a popular strategy among Niger

Accessing The Impact Of Consumer Preference For The Consumption Of Locally Produced Rice In Abia State, Nigeria.

ABSTRACT The study examined the impact of consumer preference for consumption of

Effect Of Price Differential Towards Made In Nigeria Textile Products In Relation To Foreign Made Textile Products On Consumer Preference In Abia State, Nigeria

ABSTRACT The study examined the effect of price differential towards made in Nige

Determinants Of Sales Volume And Profit Among Livestock Feedstuff Dealers In Abia State Nigeria

ABSTRACT As key components of livestock products, feedstuff products have long be

Penetration Pricing Strategy As Tool For Effective Marketing Of Pharmaceutical Products In Nigeria (A Study Of Juhel Pharmaceutical Limited)

ASTRACT Generally, price is the amount of money charged for a product or service.

Effect Of Packaging On Consumer Buying Behaviour On Selected Cosmetics Products In Aba, Abia State Nigeria (Study Of Pz Industries)

ABSTRACT  This study seeks to examine the effect of Packaging on Consumer Bu

Worldwide Standardization Of Products By Multinational And Global Organisations (A Study Of Unilever Nigeria Plc)

ABSTRACT Companies marketing their product and/or services are forced with the de

Consumer Protection In The Service Industry In Abia State (A Study Of United Bank For Africa)

ABSTRACT This research study was focused on consumer protection in the service in

Packaging As A Determinant For Consumer Purchase Behaviour Toward Perfumes In Aba Metropolis (A Study Of Starline Nigeria Limited Aba, Abia State)

ABSTRACT The study examined packaging as a determinant for consumer patronage of

Internet System And Development Of Transportation: Study Of Selected Manufacturing Firms In Nigeria

ABSTRACT Prior to the advent of internet, business organizations operating in Nig