Marketing

EFFECTS OF FUEL SUBSIDY REMOVAL ON ROAD TRANSPORT FARE IN UMUAHIA, NIGERIA (STUDY OF SELECTED TRANSPORT CUSTOMER)

ABSTRACTS The research work is aimed at examining the effects of subsidy removal

EFFECT OF PRICING STRATEGIES ON THE PERFORMANCE OF MANUFACTURING FIRM IN ABIA STATE, NIGERIA (A STUDY OF PZ ABA, ABIA STATE)

ABSTRAT Product pricing has attracted the interest of scholars and managers in re

Determinants of Customer satisfaction and loyalty among mobile telecom users in Abia state

ABSTRACT The objective of the study is to investigate the determinants of custome

EFFECT OF MARKET SEGMENTATION ON MARKET PERFORMANCE IN THE BEVERAGE INDUSTRY (A STUDY OF CADBURY NIGERIA PLC)

ABSTRACT  This research work focuses on effect of market segmentation in enh

DETERMINANTS OF CUSTOMER’S SATISFACTION IN THE TOURISM INDUSTRY (A STUDY OF AWHUM WATER FALL, ENUGU STATE)

ABSTRACT Tourist satisfaction is assumed as one of the crucial elements for a sup

EFFECTS OF SALES PROMOTION ON MARKET PERFORMANCE OF PZ NIGERIA PLC, ABA ABIA STATE

ABSTRACT  The study was designed to examine the effect of sales promotion on

IMPACT OF MARKETING STRATEGY OF TELECOMMUNICATION NETWORK PROVIDERS ON SERVICE CONSUMPTION BEHAVIOUR OF AGRO INDUSTRY ENTREPRENEURS IN ABIA STATE, NIGERIA.

1.0 Background of the study The customer is the main focus of any successful busi

The impact of sales promotion on sales volume of a company

ABSTRACT   Sales promotion plays an important role everywhere in today’s bus

IMPACT OF INFORMATION AND COMMUNICATION AS A STRATEGY FOR ENHANCING ORGANIZATIONAL PERFORMANCE

ABSTRACT This study focused on the impact of information and communication as a s

EVALUATION OF LOGISTICS CHALLENGES OF MANUFACTURERS OF CONSUMER GOODS (A STUDY OF 7UP BOTTLING COMPANY PLC ABA)

ABSTRACT This study evaluates the logistics challenges of manufacturers of consum

MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY IN SOFT DRINK INDUSTRY, (A STUDY OF NIGERIAN BOTTLING COMPANY PLC. OWERRI)

ABSTRACT This study was focused on marketing research as a tool for increased pro

USE OF PUBLIC RELATION STRATEGIES TO FIGHT AGAINST THE SCOURGE HIV/AIDS (A STUDY OF ABIA STATE ACTION COMMITTEE ON AIDS; ABSACA)

ABSTRACT The main focus of this work has been an x-ray on the use of public relat

PRICING STRATEGIES AND MARKETING PERFORMANCE OF SELECTED MOBILE PHONE OPERATORS (A STUDY OF GLO NIGERIAN LIMITED)

ABSTRACT This Research work focused on effect of pricing strategies and marketing

ANALYSIS OF ONLINE BUSINESS AND PATRONAGE AMONG MICHAEL OKPARA UNIVERSITY STAFF THE CASE OF JUMIA ONLINE COMPANY

ABSTRACT Internet is the primary component of digital media. It helps in creating

INFLUENCE OF STORAGE TECHNIQUES ON THE MANAGEMENT OF POST-HARVEST LOSSES OF MAIZE FARMERS IN ABIA STATE, NIGERIA

ABSTRACT  The study examined the significant effect of storage technique on

EVALUATION OF STRATEGIC MARKETING AS AN INSTRUMENT FOR ENHANCING ORGANIZATIONAL PERFORMANCE. (A STUDY OF SELECTED FIRMS IN ABIA STATE. NIGERIA)

ABSTRACT This research work investigates strategic marketing as an instrument to

APPLICATION OF MARKETING STRATEGIES FOR IMPROVING PERFORMANCE OF SELECTED MONEY-DEPOSIT BANKS IN IMO STATE NIGERIA

ABSTRACT  A market focused organization first determines the potential custo

IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN THE MARKETING OF AGRICULTURAL PRODUCTS IN OBOWO L.G.A, IMO STATE

ABSTRACT Physical distribution channels have created a great impact by bridging t

on Effect of Marketing Communication on Customer Patronage of Money deposit Banks in Nigeria (A Study of Zenith Bank Plc Umuahia)

INTRODUCTION Marketing communication which is the focus of the study is the infor

INFLUENCE ON ADVERTISEMENT ON CONSUMER BEHAVIOUR A STUDY OF OVALTINE BEVERAGE IN UMUAHIA METROPOLIS, ABIA STATE NIGERIA

ABSTRACT The aim of embarking on this study was to provide a well detailed accoun

ANALYSIS OF ENERGY CONSUMPTION EXPENDITURE AND CONSUMER ADOPTION OF ENERGY SAVING BULBS IN UMUAHIA, ABIA STATE, NIGERIA.

ABSTRACT This study analyzed energy consumption expenditure and consumers adoptio

APPLICATION OF PUBLIC RELATIONS TOOLS FOR CORPORATE GROWTH (A STUDY OF NIGERIA BOTTLING COMPANY 9TH MILE ENUGU)

ABSTRACT The basic concern of conducting this project work was to examine the app

EFFECT OF MARKETING ON TOURISM DEVELOPMENT IN ABIA (A STUDY OF SELECTED TOURISM POTENTIALS IN ABIA STATE NIGERIA)

ABSTRACT This work tries to analyze the effect of marketing on tourism developmen

DETERMINANTS OF CUSTOMER SATISFACTION AND LOYALTY AMONG BAKERY PRODUCTS IN ABIA STATE. NIGERIA

ABSTRACT This study attempted to examine the determinants of satisfaction and loy

CONSUMER BRAND PREEERRENCE AND THE PURCHASE OF BEVERAGES (STUDY OF MILO IN UMUAIIIA NORTH)

ABSTRACT This research on consumer brand preference and the purchase of beverage,

Impact of Advertising on Marketing Performance in Service Industry: in the banking sector in Umuahia, Abia State.

Advertising is as old as civilization and has been used as the means of communica

DETERMINANTS OF MARKET ACCESS TO LIQUEFIED PETROLEUM GAS (LPG) AMONG URBAN HOUSEHOLDS IN ABIA STATE, NIGERIA

ABSTRACT The study analyzed the determinants of market access to LPG use among ur

EFFECT OF TEST MARKETING ON NEW PRODUCT PERFORMANCE (A STUDY OF 7UP BOTTLING COMPANY PLC)

ABSTRACT This study examines the effect of test marketing on new product developm

EVALUATION OF ENVIRONMENTAL MARKETING CONCEPT IN THE OIL AND GAS INDUSTRY IN NIGERIA (A STUDY OF OANDO PLC)

ABSTRACT The business organization or marketing activity can work effectively and

THE IMPACT OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR (A STUDY OF OMO DETERGENT IN ENUGU STATE)

ABSTRACT Advertising is a very powerful mental tool for creating consumers’ aware