Marketing

Determinants Of Consumer Purchase Decision Making For Selected Pharmaceutical Products;- Olunkwa Emmanuel C

ABSTRACT This study examined the determinants of consumer purchase decision makin

Effects Of Service Marketing Research On The Performance Of Selected Small Scale Enterprise In Abia State :- Ukpong, Ubong J

ABSTRACT 'his study is curried out to determine the effect ojservice marketing re

Response ofCustomers to Sales Promotion: A Study of Selected Deposit Money Banks in Imo State, Nigeria:- Chukwuemeka, Chinaza D

ABSTRACT The study investigated the response ofcustomers to sales promotion ofsel

Effect Of Product Packaging On Consumer Patronage Of Toothpaste In Ikwuano Local Government Area, Abia State, Nigeria:- Okoye Ifeanyi E

ABSTRACT  This research work is centered on Effect of Product Packaging on C

Effects of Advertising on Marketing Performance (a Study of Telecommunication Firms Airtel and 9moblie Umuahia Abia State):- Okwara Chioma E

ABSTRACT The major aim ofthis workwas to demonstrate the effect ofadvertising on

Effect of Sales Promotion on the Marketing of Consumer Goods (a Study of Unilever Nig. PLC Aba, Abia State):- Okorie Chika P

ABSTRACT  The study investigated on the effect of sales promotion on the mar

Effect Of Environmental Factors On Marketing Performance Of Small And Medium Enterprise (Smes) In Aba, Abia State:-Ajayi Ojo A

ABSTRACT The research was designed to analyze the environmental factors and the p

Effect Of Relationship Marketing As A Strategy For Customer Retention In Globacom Nigeria Limited:- Ugwuzor Miracle S

ABSTRACT  This study examined the effect ofrelationship marketing as a strat

“Customer Services and Customer Patronage in First Bank of Nigeria Pic in Abia State, Nigeria:- Onyeonoro, Monica C

ABSTRACT  The study examined how customers service affect customer patronage

Social Media On Hedonic Consumption Among Students Of Michael Okpara University Of Agriculture, Umudike (MOUAU):- Nwigbo Chidinma C

ABSTRACT  The study examined the effect ofsocial media on hedonic consumptio

Effect Of Cultural Beliefs And Ethical Norms On The Marketing Of Healthcare Products In Abia State:- Opara Obinna J

ABSTRACT This work examines the effect of cultural beliefs and ethical norms on t

Effect of the Level of Consumer Protection on the Activities of Drug Market in Nigeria (A Case Study of Imo State Drug Market):- Madukwe Arthur O

ABSTRACT  The study investigated Customer Service as a Determinant to Custom

Customer Service As A Determinant To Customer Satisfaction Of Selected Commercial Bank (A Study Of First Bank, Access Bank And Eco Bank):- Uguru Ugochi I

ABSTRACT  The study investigated Customer Service as a Determinant to Custom

Determinants Of Consumer Preference For Mobile Ph ones In Umuahia:- Edeh Ogochukwu E

ABSTRACT One ofthe critical challenges in the Nigeria’s economic developmentproce

“Effect Of Sales Target On Marketing Performance Of Animal Feed Distributors In Abia State, Nigeria;- Ahamefula, Chinwe J

ABSTRACT  This study analysed the effect ofsales target on marketing perform

“Green logistics practices and marketing performance !of selected transport firms in south-south, Nigeria:- Aniekwe Ifeanyi L

ABSTRACT The broad aim ofthe study was to ascertain the effect ofgreen logistics

Sales Target And Marketing Performance Of Animal Feed Distributors In Abia State, Nigeria:-Ahamefula, Chinwe J

ABSTRACT This study analysed the effect ofsales target on marketing performance o

Store Layout And Consumer Buying Behaviour Of Selected Supermarkets In Uyo Metropolis:- Affiah, Eno A

ABSTRACT The study examined the influence of store layout on Consumer Buying Beha

Product Attributes and Consumer Patronage of Milo and Ovaltine Beverage Drinks in Akwa Ibom State:- Umoetuk, Polycarp E

ABSTRACT Product orientation companies may often trust that their engineers may d

Effect of Logistics Management System on Marketing Performance of Dairy Products Distributors in Abia State, Nigeria:- Okuu, Precious E

ABSRACT The study examined the effect of logistics management system on marketing

Product Differentiation Strategies And Customers’ Patronage Of Selected Fast Food Restaurants In Abia State, Nigeria:- Ndubueze Jacinta O

ABSTRACT Building strong differentiation strategy to attain competitive advantage

Ethical Marketing and Stakeholders Responses in the Telecommunication Industry in Nigeria:- Nwakwue, Oluchi A

ABSTRACT The study examined how ethical marketing affect stakeholders’ responses

Self regulation and corporate branding; A study of selected firms in food and beverage industry in South East Nigeria:- Ebere, Chidinma P

Abstract Governmental regulations often have ill effects on corporate image in ad

Effect Of Web-Based Sales Promotion On Purchase Behaviour Of Staff Of Selected Banks In Abia State, Nigeria:- Nwachukwu, Chinedu P

ABSTRACT This research focused on the effect of web-based sales promotion on purc

Analysis Of Consumer Purchase Behaviour Towards Selected Beverages (Soft Drinks) Pepsi Brand In Port-Harcourt Metropolis Of Rivers State, Nigeria.:- Obaji ifeoma .j.

ABSTRACT The study examines consumers’ purchase behaviour towards selected bevera

Entrepreneurial Orientation and Performance of Small Medium Scale Enterprises in South East Geopolitical Zone, Nigeria :- Macaulay, Ijeoma J

ABSTRACT The study examined the effect of entrepreneurial orientation on business

Influence of product innovation on customers purchase intention for beverage products in Abia State, Nigeria:- Okocha, Margaret O

  ABSTRACT The study examined the influence of product innovation on custome

Advertising Media and Marketing Performance of Confectionery Enterprise in Abia State:- Kalu, Okwun L

ABSTRACT The study was designed to analyze advertising and marketing performance

Message Characteristic and Consumers’ Preferences for Selected Noodles in Umuahia South Local Government Area, Abia State:- Nwosu, Grace Erinma

ABSTRACT   This study examined how message characteristics affect consumers’

International Market Entry Strategy and Export Performance of Quoted Agricultural Firms in Nigeria:- Benson, Anietie U

ABSTRACT This study examines the effect of international marketing entry strategi