Application Of Marketing Concept In The Insurance Industry. (A Case Study Of Igi Industrial & General Insurance)

                                                                          ABSTRACT

 The heart of marketing concept is that the wants and needs of the consumers fonn the basis for all activities of the business finn. The satisfaction of these wants and needs provide the rationale for the t ms existence4 and the degree to which they are satisfied, provides in fonna,:on as to the efficiency of the way in which the firm is managed.This study was therefore carried out in order to analyze and evaluate the industrial and General Insurance company Limited, Enugu branch.Data were obtained from both primary and secondary source and the collected data were presented and analyzed with tables, figures and percentages. After the data had been processed, the following findings and recommendations were made. The findings are as follows: -that the branch undertakes marketing research product development. -that the relationship between the branch and the policy holders is /are cordial. -the branch lacks adequate car park and needs to do much in her advertising programmes. The following recommendations were made: -that the branch manager should maintain effective leadership. -the staff should be regular trained in the aspect of salesmanship -the branch should have spacious car space for her policy holders more 'unds for promotion of their services