Marketing

EFFECT OF SALES PROMOTION ON PURCHASING BEHAVIOUR OF CONSUMERS OF COCA-COLA PRODUCTS IN UMUAHIA METROPOLIS

ABSTRACT The unfavourable economic environment of Nigeria has brought about devas

The analysis of Consumer’s preference for mobile telecommunication attributes in Abia state

1.1    Background of the Study The history of mobile telecommunication

EFFECTS OF DIVERSIFICATION STRATEGY ON MARKETING PERFORMANCE OF POULTRY ENTERPRISES IN ABIA STATE, NIGERIA

ABSTRACT Poultry business is lucrative and economically vibrant. This study ascer

EFFECT OF ADVERTISING ON CUSTOMERS PATRONAGE OF FIRMS (NIGERIA BOTTLING COMPANY AND 7UP NIG PLC IN ABA, ABIA STATE)

ABSTRACT Advertising is a prominent feature of modern business operations. One co

EFFECT OF INNOVATION DEVELOPMENT ON CONSUMER PATRONAGE OF FLOUR-BASED PRODUCTS IN ABIA STATE, NIGERIA

ABSTRACT The examination of the effect of innovation development on consumer patr

EFFECT OF QUALITY SERVICE DELIVERY IN ENHANCING CUSTOMER’S SATISFACTION AMONG MTN USERS IN ABIA STATE, NIGERIA

ABSTRACT The study examined the effect of quality service delivery in enhancing c

ANALYSIS OF EFFECT OF BRANDING ON CONSUMER PATRONAGE IN THE BEER MARKET; A STUDY OF NIGERIA BREWERIES, ENUGU, ENUGU STATE.

ABSTRACT The study examined the effect of branding on consumer patronage in the b

EFFECT OF MARKETING CONCEPT ON CUSTOMER SATISFACTIONS IN NIGERIAN FINANCIAL INSTITUTION (A STUDY OF DIAMOND BANK PLC UMUAHIA, ABIA STATE NIGERIA.)

ABSTRACT This study focused on the Effect of Marketing Concept on Customer Satisf

THE PLACE OF MARKETING IN FINANAICAL INTERMEDIATION (STUDY OF SELECTED DEPOSIT MONEY BANKS IN NIGERIA)

ABSTRACT This study is centered on the place of marketing in financial intermedia

EFFECT OF RELATIONSHIP MARKETING ON MARKETING PERFORMANCE OF SELECTED LEATHER PRODUCTS MANUFACTURING ENTERPRISES IN ABA, ABIA STATE NIGERIA

ABSTRACT This study critically analyzed the relationship marketing and its effect

EFFECT OF SALES PROMOTION ON CONSUMER PURCHASE BEHAVIOUR (A Study of Nigeria Bottling Company, Aba-Abia State)

ABSTRACT The study examines the effect of sales promotion on consumer purchase be

EFFECTS OF BRANDING ON CONSUMER PREFERENCE OF CONSUMER GOODS (A STUDY OF PZ NIGERIA LTD ABA, ASIA STATE)

ABSTRACT Consumers are regarded as king who have the power to determine the succe

IMPACT OF PACKAGING ON PRODUCT PATRONAGE IN CONSUMER GOODS MARKET (A STUDY OF MALTINA MARKETED BY NIGERIA BREWERIES PLC, ABA DEPOT)

ABSTRACT This research work was carried out as a result of researcher’s desire to

ROLE OF ELECTRONIC MEDIA IN THE PROMOTION OF NEW PRODUCT IN THE TELECOMMUNICATION MARKET IN ABA (A CASE STUDY OF SELECTED MTN PRODUCT)

ABSTRACT This research on the role of electronic media in the promotion of new pr

PACKAGING AS A TOOL FOR COMPETITIVE MARKETING: A COMPARATIVE STUDY OF SELECTED NIGERIA AND FOREIGN CONSUMER PRODUCT (A STUDY OF UNILIVER NIGERIAN PLC, LAGOS AND PZ CUSSONS UNITED KINGDOM, MANCHESTER)

ABSTRACT This research work investigated packaging as a tool for competitive mark

The Effect of Logistics Management on Marketing Performance of Water Packaging Enterprises in Abia State Nigeria

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THE IMPACT OF MARKETINGRESEARCH ON PRODUCT PLANNING (A STUDY OF UNILEVER NIGERIA PLC ABA)

ABSTRACT Nigeria marketing managers do not need more information but better infor

EFFECT OF PROMOTIONAL STRATEGIES ON THE PERFORMANCE OF MANUFACTURING FIRMS IN NIGERIA (A STUDY OF PZ CUSSONS PLC, LAGOS).

ABSTRACT The study set out to explore the effect of promotional mix on marketing

IMPACT OF MARKETING RESEARCH ON NEW PRODUCT DEVELOPMENT CASE STUDY (NIGERIA BREWERIES ABA)

ABSTRACT This project is written to ascertain and evaluate the efficacy of market

EFFECT OF SALES PROMOTION ON CUSTOMER PATRONAGE OF TELECOM SERVICES (A STUDY OF GLOBACOM NIGERIA LIMITED)

ABSTRACT The aim of this research project was to appraise the effects of sales pr

PRODUCT DISPOSITION ALTERNATIVES IN A DISTRESSED ECONOMY-NIGERIA IN FOCUS

ABSTRACT This study was carried out to ascertain product disposition alternatives

CORPORATE PROFITABILITY ENHANCEMENT BASED ON E – MARKETING PLATFORM

ABSTRACT This study examined the Corporate Profitability Enhancement Based on E -

EFFECT OF PACKAGING ON CONSUMER PATRONAGE OF SACLUX PAINT NIGERIA LIMITED UMUAHIA, ABIA STATE

ABSTRACT The study examined the effect of packaging on consumer patronage of Sacl

COMPARATIVE ANALYSIS OF CONSUMER PERCEPTION OF ADVERTISED AND NON-ADVERTISED BRANDS IN ABIA STATE, NIGERIA

ABSTRACT The study was carried out to examine the comparative analysis of consume

REGULATED DRUG MARKETING AS A TOOL FOR CONSUMER PROTECTION IN IKOT EKPENE, AKWA IBOM STATE A CASE STUDY OF JUHEL PHARMACEUTICAL COMPANY IKOT EKPENE

Background of Study Consumer protection is more and more becoming a topical issue

EVALUATION OF CUSTOMERS SATISFACTION ON ROAD TRANSPORTATION MANAGEMENT (A CASE STUDY OF PEACE MASS TRANSIT, PEACE PARK BY UMUWAYA ROAD, UMUAHIA, ABIA STATE.)

ABSTRACT Road Transportation was viewed by the researcher as a sine qua non in th

PACKAGING AS A COMPETITIVE TOOL IN MARKETING OF CONSUMER GOODS IN ABIA STATE (A CASE STUDY OF PZ CUSSONS NIG. PZ. ABA)

TABLE OF CONTENTS Title page i Declaration Certification Dedication iv Acknowledg

DETERMINANTS OF PERFORMANCE AMONG BAKERY INDUSTRIES IN ABA METROPOLIS OF ABIA STATE, NIGERIA

ABSTRACT The study examined the determinants of performance (profitability) an th

RELEVANCE OF PRICING DECISION ON ACHIEVING RETAIL MARKET GROWTH IN OWERRI METROPOLIS, IMO STATE, NIGERIA.

ABSTRACT The study, relevance of pricing decision on achieving retail market grow

DETERMINANTS OF MARKETING EFFICIENCY AMONG RESTAURANT OPERATORS IN ABIA STATE, NIGERIA.

ABSTRACT This study was envisaged to assess the determinants of marketing efficie