Marketing

THE APPLICATION OF MARKETING CONCEPT IN THE AGRICULTURAL SECTOR IN SELECTED FARMS IN IMO STATE, NIGERIA.

ABSTRACT  This research work emphasized on the concept in the agricultural s

EFFECT OF EFFICIENT SALES MANAGEMENT ON THE PERFORMANCE OF FIRMS (A STUDY OF NIGERIAN BREWERIES PLC ENUGU)

 ABSTRACT This research work is a very crucial study for the entire Nigeria

STRATEGIES FOR ENHANCE INDUSTRIAL MARKETING EFFICIENCY, TECHNOLOGY BASED APPROACH (A CASE STUDY OF SACLUX PAINT LIMITED)

ABSTRACT The study examined the strategies for enhanced industrial marketing effi

EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON PROFIT PERFORMANCE OF SELECTED COMPANIES IN ABIA STATE (A CASE STUDY OF PZ AND UNILEVER NIGERIA PLC)

ABSTRACT This project work is done to know the effects of corporate Social respon

PRICING STRATEGY AND ITS EFFECT ON SALES PERFORMANCE A STUDY OF CHEMLAP NIGERIA LIMITED, ABA.

ABSTRACT The main purpose of this study is to analyze the pricing strategy and it

THE CAUSES OF PRODUCT FAILURE IN NIGERIAN MARKET (A CASE STUDY OF GULDER-MAX)

ABSTRACT This research, on causes of product failure in Nigerian market: A study

APPLICATION OF MARKETING CONCEPT AND GROWTH OF COMMUNICATION RETAIL ENTERPRISE (A STUDY OF SELECTED RETAILERS IN ABA)

ABSTRACT Customer satisfaction and profitable business practices has become a pri

EFFECT OF PRODUCT INNOVATION ON THE DEVELOPMENT OF SELECTED COMPANIES IN ABA, ABIA STATE (A STUDY OF PZ NIGERIAN PLC. AND UNILEVER NIGERIAN PLC.)

ABSTRACT Product innovation has contributed immensely in the performance of many

THE EFFECT OF BRANDING ON CONSUMER PATRONAGE OF TOILET SOAP (A STUDY OF PZ CUSSONS NIGERIA PLC ABA ABIA STATE)

ABSTRACT This research work examined The Effect of Branding on Consumer Patronage

EFFECT OF PRODUCT BRANDING ON CONSUMER PREFERENCE IN THE COSMETIC INDUSTRY (A STUDY OF PZ CUSSONS NIGERIA PLC ABA, ABIA STATE)

ABSTRACT This work looks into the effects of products branding in consumer prefer

DETERMINANTS OF PURCHASE BEHAVIOUR AND CONSUMPTION PATTERNS FOR TOILETRIES AMONG HOUSEHOLDS IN RIVERS STATE NIGERIA

ABSTRACT This study focused on the determinants of purchasing behavior and consum

CUSTOMER RELATIONSHIP MARKETING AND MARKETING PERFORMANCE IN SUPER MARKET IN PORT HARCOURT

ABSTRACT The study examined Customer Relationship Marketing and Marketing Perform

APPRAISAL OF THE MARKETING AND DEVELOPMENT OF LAUNDRY AND DRY CLEANING INDUSTRY (A STUDY OF SELECTED FIRMS IN ENUGU, ENUGU STATE)

ABSTRACT The study is the marketing and the development of laundry and dry cleani

SOCIO-ECONOMIC DETERMINANT OF CONSUMER CHOICE ON FOREIGN MADE LEATHER AMONG HOUSEHOLD IN URBAN AREAS OF ABIA STATE, NIGERIA

ABSTRACT  The study analyzed the socio-economic determinant of consumer choi

ANALYSIS OF COSTS AND RETURNS OF BEEF MARKETING IN UMUAHIA METROPOLIS – ABIA STATE.

ABSTRACT The main objectives of the study analysed the costs and returns of beef

IMPLICATIONS OF CUSTOMER SERVICE ON CUSTOMER LOYALTY IN THE NIGERIAN BANKING INDUSTRY. (A CASE OF FIRST BANK NIGERIA PLC, UMUAHIA, ABIA STATE)

Abstrtact This research “Implication of Customer Service on Customer Loyalty” A s

EFFECTS OF PROMOTIONAL STRATEGY ON THE CONSUMER PURCHASE DECISION MAKING PROCESS IN THE SOFT DRINK INDUSTRY. ( A STUDY OF 7UP BOTTLING PLC ABA, ABIA STATE

ABSTRACT The study investigated on the Effect of Promotional Strategy on the Cons

ANALYSIS OF POULTRY AND POULTRY PRODUCTS MARKETING CHAIN IN ABIA STATE NIGERIA

ABSTRACT The study evaluated poultry and poultry product marketing chain in Abia

EFFECT OF PROMOTION MIX STRATEGY ON THE PERFORMANCE OF MOBILE TELECOMMUNICATION NETWORK UMUAHIA ABIA STATE

ABSTRACT The study analyzed the effect of promotion mix strategy on the performan

EFFECT AND SOCIO- ECONOMIC CHARACTERISTICS OF THE PURCHASE OF SENSODYNE TOOTHPASTE IN ABA METROPOLIS OF ABIA – STATE NIGERIA.

ABSTRACT The study analyzed the consumer willingness to purchase sensodyne toothp

EVALUATION OF THE EFFECT OF MULTI-DISTRIBUTION CHANNEL ON MARKET PENETRATION STRATEGY OF FIRMS (A STUDY OF COWBELL MILK, A PRODUCT OF PROMASIDOR FOODS NIGERIA LTD).

ABSTRACT                    &nb

THE CONSTRAINT OF PERFORMANCE, EVALUATION, AND CONTROL OF SALES FORCE IN NIGERIA (A CASE STUDY OF DANA PHARMACEUTICAL PRIVATE LIMITED COMPANY)

ABSTRACT The study focus on the Constraints of Performance Evaluation and Control

SALES PROMOTION AS A DETERMINANT OF MARKET PERFORMANCE (A CASE OF EMILY MILLIONAIRE COSMETICS INDUSTRY) IN ABA, ABIA STATE.

ABSTRACT Sales promotion is a promotional mix element or incentive used by an org

EFFECT OF ADVERTISING ON THE SELECTION OF GSM SERVICE PROVIDER IN ABIA STATE, NIGERIA

ABSTRACT This study analyzed the effects of socio-economic characteristics of adv

ELECTRONIC MARKETING AND BUSINESS PERFORMANCE IN SELECTED RETAIL OUTLETS IN PORT HARCOURT

ABSTRACT This work examines the electronic marketing and business performance in

THE EFFECTS OF ADVERTISING ON CONSUMER BRAND PREFERENCE FOR BEVERAGES IN ABIA STATE NIGERIA

ABSTRACT This study focuses on the effects of advertising on consumer brand prefe

ANALYSIS OF MARKETING RESEARCH, PLANNING AND CONTROL FOR COMPANY GROWTH IN A COMPETITIVE ECONOMY

ABSTRACT Analysis of Marketing Research, Planning and Control for Company Growth

EFFECT OF MARKETING PLANNING AND CONTROL ON A COMPANY’S PRODUCTIVITY IN A COMPETITIVE MARKET (A STUDY OF 7’ UP BOTTLING COMPANY, ABA, PLANT)

ABSTRACT Business organizations operate in an environment characterized with comp

AN EMPIRICAL STUDY OF THE EFFECTS OF RELATIONSHIP MARKETING ON BANKS PERFORMANCE IN ABA, ABIA STATE NIGERIA

ABSTRACT Banking today has become more innovative, competitive and attractive. Th

DETERMINANTS OF CONSUMER PREFERENCE FOR PROTEIN SOURCES IN ABIA STATE, NIGERIA

ABSTRACT This work sought to examine the determinants of consumer preference for