Marketing

PRICING STRATEGIES AND MARKETING PERFORMANCE OF SELECTED MOBILE PHONE OPERATORS (A STUDY OF GLO NIGERIAN LIMITED)

ABSTRACT This Research work focused on effect of pricing strategies and marketing

USE OF PUBLIC RELATION STRATEGIES TO FIGHT AGAINST THE SCOURGE HIV/AIDS (A STUDY OF ABIA STATE ACTION COMMITTEE ON AIDS; ABSACA)

ABSTRACT The main focus of this work has been an x-ray on the use of public relat

MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY IN SOFT DRINK INDUSTRY, (A STUDY OF NIGERIAN BOTTLING COMPANY PLC. OWERRI)

ABSTRACT This study was focused on marketing research as a tool for increased pro

EVALUATION OF LOGISTICS CHALLENGES OF MANUFACTURERS OF CONSUMER GOODS (A STUDY OF 7UP BOTTLING COMPANY PLC ABA)

ABSTRACT This study evaluates the logistics challenges of manufacturers of consum

IMPACT OF INFORMATION AND COMMUNICATION AS A STRATEGY FOR ENHANCING ORGANIZATIONAL PERFORMANCE

ABSTRACT This study focused on the impact of information and communication as a s

The impact of sales promotion on sales volume of a company

ABSTRACT   Sales promotion plays an important role everywhere in today’s bus

IMPACT OF MARKETING STRATEGY OF TELECOMMUNICATION NETWORK PROVIDERS ON SERVICE CONSUMPTION BEHAVIOUR OF AGRO INDUSTRY ENTREPRENEURS IN ABIA STATE, NIGERIA.

1.0 Background of the study The customer is the main focus of any successful busi

EFFECTS OF SALES PROMOTION ON MARKET PERFORMANCE OF PZ NIGERIA PLC, ABA ABIA STATE

ABSTRACT  The study was designed to examine the effect of sales promotion on

DETERMINANTS OF CUSTOMER’S SATISFACTION IN THE TOURISM INDUSTRY (A STUDY OF AWHUM WATER FALL, ENUGU STATE)

ABSTRACT Tourist satisfaction is assumed as one of the crucial elements for a sup

EFFECT OF MARKET SEGMENTATION ON MARKET PERFORMANCE IN THE BEVERAGE INDUSTRY (A STUDY OF CADBURY NIGERIA PLC)

ABSTRACT  This research work focuses on effect of market segmentation in enh

Determinants of Customer satisfaction and loyalty among mobile telecom users in Abia state

ABSTRACT The objective of the study is to investigate the determinants of custome

EFFECT OF PRICING STRATEGIES ON THE PERFORMANCE OF MANUFACTURING FIRM IN ABIA STATE, NIGERIA (A STUDY OF PZ ABA, ABIA STATE)

ABSTRAT Product pricing has attracted the interest of scholars and managers in re

EFFECTS OF FUEL SUBSIDY REMOVAL ON ROAD TRANSPORT FARE IN UMUAHIA, NIGERIA (STUDY OF SELECTED TRANSPORT CUSTOMER)

ABSTRACTS The research work is aimed at examining the effects of subsidy removal

EFFECT OF MARKET SEGMENTATION ON SALES TURNOVER OF MADE IN NIGERIA GOODS IN ABA, ABIA STATE

Abstract The study examined the effect of market segment6ation on the sales turno

ASSESSING THE QUALITY OF SERVICE DELIVERY ON CUSTOMER SATISFACTION IN NIGERIAN BANKING INDUSTRY (A CASE OF FIDELITY BANK NIG PLC).

1.1 Background of the Study Over a century ago, the American marketing associatio

EFFECT OF ADVERTISING ON CHANGING CONSUMER BEHAVIOUR (A STUDY OF FIRST BANK NIGERIA PLC)

ABSTRACT This research work was undertaken to assess the effects of advertising o

IMPACT OF SALES PROMOTION ON ORGANIZATIONAL EFFECTIVENESS IN NIGERIA MANUFACTURING INDUSTRY; A STUDY OF NESTLE NIGERIA PLC

ABSTRACT The study is on the impact of sales promotion on organization effectiven

DETERMINANT OF CONSUMERS’ PERCEPTION AND PREFERENCE TOWARDS LOCALLY MADE LADIES LEATHER BAGS IN ABA MAIN MARKET, ABIA STATE

ABSTRACT The study was on the consumer’s perception and preference on locally mad

AN EVALUATION OF CONSUMER ATTITUDES TOWARDS NIGERIAN AND FOREIGN MADE GOODS IN THE FOOD SUPPLEMENT MARKET. (A CASE STUDY OF ENUGU METROPOLIS)

ABSTRACT This study assesses the evaluation of consumer attitudes towards Nigeria

EVALUTION OF ADVERTISING AS A DETERMINATION OF CUSTOMER PATRONAGE OF 7UP BOTTLING COMPANY ABA, ABIA STATE.

ABSTRACT Today’s widespread markets make advertising an important part of busines

CHALLENGES TO THE PRACTICE OF MARKETING CONCEPT IN NIGERIA (STUDY OF SELECTED FIRMS IN THE TELECOMMUNICATION INDUSTRY IN NIGERIA)

ABSTRACT Marketing is a concept adopted by most business organization to increase

EVALUATION OF THE ACCEPTANCE RATE OF E-MARKETING PRACTICES IN NIGERIA (A CASE STUDY OF SELECTED URBAN AREAS IN SOUTH EAST IN NIGERIA)

ABSTRACT The reserch is aimed at evaluating the rate of acceptance and its adopti

AN EVALUATION OF MARKETING CONCEPT AND PROFITABILITY OF SOME SELECTED FINANCIAL FIRMS IN ABA, ABIA STATE

ABSTRACT The basic objective was to empirically evaluate marketing concept and th

CONSUMER PERCEPTION OF SALES PROMOTION IN THE MARKETING OF TELECOMMUNICATION SERVICES IN NIGERIA

ABSTRACT Promotions are very significant elements of marketing activities. All ov

APPRAISAL OF PRODUCT PERFORMANCE OF BREWERY INDUSTRY (A STUDY OF NIGERIA BREWERY PLC, ENUGU STATE)

ABSTRACT This research work was carried out on “ Appraisal of Product Performance

ANALYSIS OF CONSUMERS ATTITUDE TOWARDS MADE IN NIGERIA FURNITURE AMONG HOUSEHOLD IN EHIMIRI HOUSING ESTATE

ABSTRACT This research work is aimed at an analysis of consumers’ attitude toward

THE ROLE OF ADVERTISING ON SUPERMARKET BUSINESS IN UMUAHIA METROPOLIS (A STUDY OF CAPITAL SUPERMARKET UMUAHIA ABIA STATE)

ABSTRACT This project is focused on the role of advertising in supermarket busine

IMPACT OF MARKETING ON THE SALES OF AGRICULTURAL PRODUCE (RICE) IN ENUGU METROPOLIS

ABSTRACT The study examines the impact of marketing on the sales of agricultural

INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND PREFERENCE IN THE TELECOMMUNICATIONS INDUSTRY A STUDY OF MTN NIGERIA UMUAHIA ABIA STATE, NIGERIA

ABSTRACT This study titled influence of cooperate social responsibility on brand

PACKAGING INFLUENCE ON CONSUMER PURCHASE BEHAVIOUR OF AUTOMOBILE OIL BRAND (A CASE STUDY OF ABA METROPOLIS)

ABSTRACT This research work examined the packaging influence on consumer purchase