Marketing

IMPACT OF MARKETING RESEARCH ON THE ADOPTION OF NEW PRODUCT (A STUDY OF TONIMAS NIGERIA LTD, ABA, ABIA STATE)

ABSTRACT In light of the intense competition facing providers of Tonimas Product,

EFFECT OF INFORMATION TECHNOLOGY ON THE DEVELOPMENT OF EFFECTIVE MARKETING STRATEGIES IN THE BANKING INDUSTRY (A STUDY OF ZENITH BANK PLC)

ABSTRACT Information technology has contributed significantly to the marketing st

CASHLESS POLICY AND CONSUMERS ACCEPTABILITY (A CASE STUDY OF UMUAHIA METROPOLIS)

ABSTRACT This research is on the investigation of cashless policy and consumer ac

IMPACT OF ADVERTISING ON SALES VOLUME OF A COMPETITIVE PRODUCT (A STUDY OF INDOMIE NOODLES)

ABSTRACT This research work examined the impact of advertisement on Sales volume

IMPACT OF SALESFORCE WELFARE ON MARKETING PRODUCTIVITY OF SELECTED PRIVATE FIRMS IN ABA, ABIA STATE

ABSTRACT These research project examine the impact of salesforce welfare on marke

EFFECTS OF ADVERTISING ON THE PURCHASE OF NOODLES IN ABA, ABIA STATE, NIGERIA (A STUDY OF INDOMIE NOODLES)

ABSTRACT This study investigated the Effect of Advertising on the Purchase of Noo

EMPIRICAL ANALYSIS OF PROFITABILITY AND MARKETING EFFICIENCY OF PORK: EVIDENCE FROM ABIA STATE

ABSTRACT In this paper, the performance of pork in Umuahia (Nigeria) is evaluated

ASSESSING SALES FORCE MOTIVATION AS A PANACEA FOR IMPROVED PERFORMANCE IN MANUFACTURING INDUSTRY (CASE STUDY OF PZ CUSSONS PLC ABA)

ABSTRACT The study examines sales force motivation as a panacea for improved perf

BEHAVIOURAL MODEL ON THE ADOPTION OF ICT IN THE E-WALLET PROGRAMME FOR FARMERS BY THE FEDERAL GOVERNMENT

ABSTRACT This study assesses the effectiveness of the usages of mobile phones-bas

EFFECTS OF ONLINE ADVERTISEMENT ON CONSUMER BUYING BEHAVIOURS A CASE STUDY OF KONGA ONLINE SHOP (WWW.KONGA.COM)

ABSTRACT The study examined the effect of online advertisement on consumer buying

IMPACT OF PRICING STRATEGIES ON CONSUMER PURCHASE BEHAVIOR (A CASE STUDY OF AIRTEL AND ETISALAT)

ABSTRACT This study is on the impact of pricing strategies on consumer behavior.

EFFECT OF PRODUCT PACKAGING ON CONSUMER PATRONAGE OF TOOTHPASTE IN IKWUANO LOCAL GOVERNMENT AREA, ABIA STATE, NIGERIA

ABSTRACT This research work is centered on Effect of Product Packaging on Consume

ASSESSMENT OF THE RELATIONSHIP BETWEEN SALES PROMOTION STARATEGY AND MARKETING PERFORMANCE (A STUDY OF NESTLE NIGERIA PLC)

ABSTRACT Rapid changes in technology, over production, shortened product life cyc

THE IMPACT OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR (A STUDY OF OMO DETERGENT IN ENUGU STATE)

ABSTRACT Advertising is a very powerful mental tool for creating consumers’ aware

EVALUATION OF ENVIRONMENTAL MARKETING CONCEPT IN THE OIL AND GAS INDUSTRY IN NIGERIA (A STUDY OF OANDO PLC)

ABSTRACT The business organization or marketing activity can work effectively and

EFFECT OF TEST MARKETING ON NEW PRODUCT PERFORMANCE (A STUDY OF 7UP BOTTLING COMPANY PLC)

ABSTRACT This study examines the effect of test marketing on new product developm

DETERMINANTS OF MARKET ACCESS TO LIQUEFIED PETROLEUM GAS (LPG) AMONG URBAN HOUSEHOLDS IN ABIA STATE, NIGERIA

ABSTRACT The study analyzed the determinants of market access to LPG use among ur

Impact of Advertising on Marketing Performance in Service Industry: in the banking sector in Umuahia, Abia State.

Advertising is as old as civilization and has been used as the means of communica

CONSUMER BRAND PREEERRENCE AND THE PURCHASE OF BEVERAGES (STUDY OF MILO IN UMUAIIIA NORTH)

ABSTRACT This research on consumer brand preference and the purchase of beverage,

DETERMINANTS OF CUSTOMER SATISFACTION AND LOYALTY AMONG BAKERY PRODUCTS IN ABIA STATE. NIGERIA

ABSTRACT This study attempted to examine the determinants of satisfaction and loy

EFFECT OF MARKETING ON TOURISM DEVELOPMENT IN ABIA (A STUDY OF SELECTED TOURISM POTENTIALS IN ABIA STATE NIGERIA)

ABSTRACT This work tries to analyze the effect of marketing on tourism developmen

APPLICATION OF PUBLIC RELATIONS TOOLS FOR CORPORATE GROWTH (A STUDY OF NIGERIA BOTTLING COMPANY 9TH MILE ENUGU)

ABSTRACT The basic concern of conducting this project work was to examine the app

ANALYSIS OF ENERGY CONSUMPTION EXPENDITURE AND CONSUMER ADOPTION OF ENERGY SAVING BULBS IN UMUAHIA, ABIA STATE, NIGERIA.

ABSTRACT This study analyzed energy consumption expenditure and consumers adoptio

INFLUENCE ON ADVERTISEMENT ON CONSUMER BEHAVIOUR A STUDY OF OVALTINE BEVERAGE IN UMUAHIA METROPOLIS, ABIA STATE NIGERIA

ABSTRACT The aim of embarking on this study was to provide a well detailed accoun

on Effect of Marketing Communication on Customer Patronage of Money deposit Banks in Nigeria (A Study of Zenith Bank Plc Umuahia)

INTRODUCTION Marketing communication which is the focus of the study is the infor

IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN THE MARKETING OF AGRICULTURAL PRODUCTS IN OBOWO L.G.A, IMO STATE

ABSTRACT Physical distribution channels have created a great impact by bridging t

APPLICATION OF MARKETING STRATEGIES FOR IMPROVING PERFORMANCE OF SELECTED MONEY-DEPOSIT BANKS IN IMO STATE NIGERIA

ABSTRACT  A market focused organization first determines the potential custo

EVALUATION OF STRATEGIC MARKETING AS AN INSTRUMENT FOR ENHANCING ORGANIZATIONAL PERFORMANCE. (A STUDY OF SELECTED FIRMS IN ABIA STATE. NIGERIA)

ABSTRACT This research work investigates strategic marketing as an instrument to

INFLUENCE OF STORAGE TECHNIQUES ON THE MANAGEMENT OF POST-HARVEST LOSSES OF MAIZE FARMERS IN ABIA STATE, NIGERIA

ABSTRACT  The study examined the significant effect of storage technique on

ANALYSIS OF ONLINE BUSINESS AND PATRONAGE AMONG MICHAEL OKPARA UNIVERSITY STAFF THE CASE OF JUMIA ONLINE COMPANY

ABSTRACT Internet is the primary component of digital media. It helps in creating