Marketing

Evaluation Of Effect Of Marketing Mix Strategy On New Product Development (A Study Of Mtn, Aba)

BACKGROUND OF THE STUDY For a company to be successful in today's worlds of busin

Effect Of E- Service Quality On Customer Satisfaction Among Online Shoppers In Abia State

ABSTRACT  This study investigates the factors that influence the e-service q

Influence Of Product Rebranding On Consumer’s Buying Behavior (A Study Of 9mobile) In Umuahia, Abia State

ABSTRACT Increasing competition fueled by globalization, blurring boundaries betw

Determinants Of Customer Patronage For Fast-Food Firms In Umuahia, Abia State, Nigeria. (Study Of Selected Modern Fast-Food Vendors In Umuahia Metropolis.)

ABSTRACT The researcher examines the determinants of customer patronage of fast-f

Effect Of Marketing Concept On Commercial Banks Performance Umuahia In Abia State Nigeria (A Study Of Eco Bank And First Bank)

Background to the Study Marketing has become increasingly a vital ingredient for

Effect Of Selected Marketing Strategies On Profitability Of First Bank Nigeria Plc In Aba, Abia State

ABSTRACT This research is a study on the effect of marketing strategies on bank p

Effects Of Brand Image On Consumer Preference (A Study Of 7up Bottling Company In Aba, Abia State)

ABSTRACT The study examined the effect of branding on consumer preference (A stud

Effect Of Advertising On Consumer Brand Preference For Selected Noodle Products In Abia State, Nigeria

ABSTRACT The research investigates the effect of advertising on consumer brand pr

Effect Of Relationship Marketing Practice On Bank Performance (A Study Of Mouau Microfinance Bank)

ABSTRACT This research examines the effect of relationship marketing practice on

The Role Of Personal Selling And Advertisements On The Diffusion Of Banks Products (A Study Of First Bank In Owerri, Imo State)

ABSTRACT  The researcher investigates “Personal Selling And Advertisement On

Effect Of Customer Relationship Marketing On Customer Satisfaction In Fast Food Industries In Abia State

ABSTRACT The study examined effect of CRM in customer satisfaction of selected fa

Impact Of Customer Relationship Marketing On Bank Growth In Abia State. (A Study Of Uba & Zenith Bank)

ABSTRACT  Relationship marketing was first desired in a form of relationship

Impact Of Sales Promotion On The Marketing Of Soft Drinks In Nigeria (A Study 7up Bottling Nigeria Plc, Aba)

ABSTRACT This study is on the impact of sales promotion on sales of soft drinks i

Effects Of Packaging In Promoting The Marketing Performance Of Beauty Care Products Of Petals Company Enugu, Nigeria

ABSTRACT This research project is very crucial study for petals Ltd. The study wa

Response Of Customers To Sales Promotion: A Study Of Selected Deposit Money Banks In Imo State, Nigeria

ABSTRACT The study investigated the response of customers to sales promotion of s

Effect Of Sales Promotion On The Consumption Of Malta Guiness Nigeria Plc

ABSTRACT The use of sales promotion is becoming one of the most fashionable marke

Evaluation Of Consumers’ Preferences For The Consumption Of Selected Beer Brandsin Aba Metroplois, Abia State.

ABTSRACT This research work was initiated to evaluate consumers preference for co

Effect Of New Product Planning And Development On The Growth Of Firms In Brewery Industry In Nigeria (A Case Study Of Guinness Nigria Plc)

ABSTRACT This work ascertained the effect of new product development on the growt

Application Of Sales Promotion And Personal Selling As Strategy For Enhancing Sales Volume In Soft Drinks Manufacturing Firms In Abia State

Background of the study Communication mix is the marketers’ bag of tools for Mark

Effect Of Repackaging On Consumer Buying Behaviour On Cosmestic Products In Abia State

ABSTRACT As consumers, we use cosmetic products, clothing, housing, education and

Effect Of Promotional Strategies On Consumer Patronage Of Corrugated Roofing Sheet In Enugu State (A Study Of Emenite Nigeria Limited, Enugu)

ABSTRACT This research work is the effect of promotional strategies on consumer’s

Impact Of Physical Distribution On Customer Satisfaction In Seven-Up Bottling Company Aba, Abia State.

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Appraisal Of Marketing Communications As A Strategic Tool For Enhancing Marketing Performance Of Fruit Drinks ( A Study Of 5alive In Owerri Metropolis)

ABSTRACT The need for an organization to properly coordinate its marketing commun

Effect Of Relationship Marketing On Customer Loyalty In Selected Transport Companies In Abia State

ABSTRACT The purpose of the study was to determine the effect of relationship mar

Impact of E-Payment Instruments on Customers Satisfaction of Selected Banks Customers in Abia State

ABSTRACT   This research evaluates the customer satisfaction of bank custome

The Role Of Public Relations In Improving The Image Of Tertiary Institution (A Study Of Michael Okpara University Of Agriculture, Umudike, Abia State)

ABSTRACT The complexity of changes in the competitive world today, has accentuate

Customer Brand Preference Of Different Brands Of Cement (Study Of Cement Users In Abia State)

Abstract Consumers brand preference represents a fundamental step in understandin

Effects Of Promotion Mix On The Profitability Growth Of Breweries In Nigeria (Guinness Breweries Plc, Aba)

ABSTRACT This research work is set out to analyze the promotional mix on the prof

Impact Of Marketing Research On New Product Development (A Case Study Of Tonimas Nigeria Limited,Aba Abia State)

ABSTRACT This work studied the impact of marketing research on new product develo

Effect Of Sales Promotion On Consumer Brand Loyalty (A Study Of Orijin Non Alcoholic Drink In Abia State, Nigeria)

ABSTRACT The study examined the effect of sales promotion on consumer brand loyal