Marketing

Effect Of Quality Control Management On Organizational Effectiveness (A Study Of 7up Bottling Company Aba Abia State).

ABSTRACT The study examine the effect of packaging on consumer buying behaviour.

The Determinant Of Performance Efficiency In Selected Small Scale Enterprise In Umuahia, Abia State

The concepts of small scale businesses has been an issue for debate as different

The Effect of Product Packaging on Consumer’s Preference of Cadbury Nigeria Products

In modern time marketing, if packaging does not sell a product, it is as good as

The Effects Of Motivation On Sales Force Performance Of A Selected GSM Provider In Umuahia, Abia State

ABSTRACT This study focuses on the effects of motivation on sales force performan

Chain Analysis Of Rice Market In Abia State, Nigeria

ABSTRACT This study was conducted to ascertain the chain analysis of rice market

Effect Of Television Advertising On Food Consumption Among Children In Umuahia, Abia State, Nigeria

ABSTRACT The study examined the effect of television advertising on food consumpt

Effect Of Price On Consumer Patronage Of Soft Drinks: (A Study Of 7up Bottling Company Aba Abia State)

Abstract The study focused on the effect of price on consumer patronage of soft d

Marketing Problems Militating Against Small Scale Industries In Rivers State (A Study Of Some Selected Firms In Nigeria)

ABSTRACT This study sets forth to identify the marketing problems militating agai

Effect Of Product Innovation On Marketing Performance (A Study Of Indomie Noodles).

ABSTRACT This research work is the Effect of Product Innovation on Marketing Perf

Effects Of Customer Relationship Marketing On Customer Retention Of First Bank Customers In Michael Okpara University Of Agriculture, Umudike

ABSTRACT  Due to the rapid expansion in banks and the severe competition for

Effect Of Sales Force Motivation On Sales Performance: A Study Of Nigeria Breweries Plc, Ama Enugu State, Nigeria

ABSTRACT This study was conducted to evaluate the effects of sales force motivati

Effect Of Green Marketing Practice On Socially Responsible Behaviour Among Millenials In Michael Okpara University Of Agriculture, Umudike Umuahia Abia State

ABSTRACT The study investigated on the effect of green marketing practice on soci

Impact of Branding on Consumer Purchase Behavior among Users of Engine Oil in Nigeria (A Study of Enugu Metropolis)

ABSTRACT This study examines the impact of branding on consumer purchase behavior

The Effect Of Customer Service On Customer Loyalty In The Nigerian Banking Industry: (A Case Of First Bank Nigeria Plc, Umuahia Metropolis Abia State)

ABSTRACT This research The effects of Customer Service on Customer Loyalty: A Stu

Effect Of Marketing Mix Strategy On Sales Volume Of Sacclux Paint Industry

ABSTRACT The study examined the effect of marketing mix strategy on sales volume

Customer Acquisition And Customer Retention, Cost Implication In The Banking Sector In Umuahia Abia State

ABSTRACT The study examined the cost implication on customer acquisition and cust

The Effect Of Customer Relationship Management On The Marketing Performance Of Money Deposit Bank A Study Of Union Bank Plc In Umuahia North Metropolis Abia State.

ABSTRACT Customer Relationship Management has developed as an approach based on m

Effect Of Green Marketing On Consumer Patronage For Consumer Goods (A Study Of Michael Okpara University Of Agriculture, Umudike).

Abstract The study examine the effect of green marketing on consumer patronage fo

Comparative Analysis Of The Adoption Of Internal Marketing Among Selected Public And Private Universities In Nigeria. (A Study Of University Of Port-Harcourt And Madona University)

ABSTRACT The study focused on comparative analysis of the adoption of internal ma

The Effect Of Celebrity Endorsement On Brand Preference

Background the Study Advertising in ancient and medieval times is crud when measu

Effect Of Product Innovation On Market Performance Of Nestle Nigeria Plc (A Study Of Nestle Milo)

ABSTRACT The study examined the effect of product innovation on market performanc

Effect Of Product Rebranding On The Performance Of 7 Up Bottling Company Aba, Abia State

ABSTRACT The study analyzed the effect of product rebranding on the performance o

Determinants Of Consumer Purchase Decision Making For Selected Pharmaceutical Products

ABSTRACT This study examined the determinants of consumer purchase decision makin

Effect Of Relationship Marketing As A Strategy For Customer Retention In Globacom Nigeria Limited

ABSTRACT This study examined the effect of relationship marketing as a strategy f

Effect Of Celebrity Endorsement On Brand Image Among Gsm Users In Umuahia Urban, Abia State

ABSTRACT This study focuses on the influence of celebrity endorsement on brand im

Effect Of Price Discrimination On Consumer Preference Towards Made In Nigeria Textile Products In Aba, Abia State

ABSTRACT Price discrimination is the practice of charging different customers dif

Sales Promotion And Patronage Of Some Industrial Products In Abia State.

ABSTRACT  The study determined the effect sales promotion on patronage of so

Consumer Perception Of Online Shopping In Nigeria

ABSTRACT The study examined the consumer perception toward online shopping (A stu

Pricing Strategies And Marketing Performance Of Automobile Firms In Abia State

ABSTRACT  This research work focused on the pricing strategies and marketing

The Role Of Public Relations In Enhancing The Marketing Performance Of The Insurance Firms In Imo State

ABSTRACT This research work ascertained the role public relations play in enhanci