Marketing

The Role Of Cooperative Societies In The Marketing Of Cash Crops (A Case Study Abakaliki Cooperative Societies)

ABSTRACT This study investigated the role of cooperative societies in the  m

Product Display Technique In Small Retail Outlets: A Study Of Some Selected Retail Outlets In Aba, Abia State.

ABSTRACT The study evaluated product display techniques in small retail outlets i

Determinants Of Purchase Behavior Among Consumers Of Selected Brand Of Bottled Water In Umuahia, Abia State

ABSTRACT Table water business has become a fact over the last decade. The increas

Analysis Of Marketing Efficiency And Profitability Of Vegetable Oil In Abia State

ABSTRACT a This study focused on marketing efficiency and profitability of vegeta

Effect Of Tagged Prices On Consumer Purchase Behaviour In Grocery Stores In Abia State, Nigeria

ABSTRACT the general objective of this study was to estimate the cilects of tagge

Analysis Of Consumer Willingness To Pay For Counterfeit Leather Product In Abia State

ABSTRACT The study analysed the consumers' wiIliigness to pay for counterfeit lea

Determinants Of Customer Loyalty Among Household Purchases From Grocery Stores In Abia State

ABSTRACT This research work tends to examine the determinants of customer loyalty

Assessment Of The Relationship Between Promotion Strategy And New Product Adoption (A Study Of Nigerian Breweries Plc, Aba)

ABSTRACT Firms continuously seek new ways to promote their product and enhance co

The Effect Of Marketing Implication Of Product Life Cycle Management In Unilever Nigeria Limited

ABSTRACT Product life cycle  management  has become a major heartache t

The Influence Of Packaging On The Purchase Of Cosmetics Products In Enugu, Enugu State

Packaging plays a major role in all the strategic marketing areas of product deve

Evaluation Of Pricing Strategy As A Survival Tool In The Marketing Of Drinks

Price is one of the elements of marketing mix which practices revenue. It is very

Effect Brand Value Commitment On Consumer Brand Loyalty Of Indomie Noodles

Abstract Business practice shows that brand in essence is a kind of "commitment"

Influence Of Sales Promotion On Consumer Brand Loyalty Of Alcoholic Beverages In Rivers State With Specific Interest In Port Harcourt

Business managers in Nigeria organization today are preoccupied with the problem

Evaluation Of Strategic Marketing As An Instrument To Enhance Organizational Performance

The important of strategic marketing to any firm cannot be over emphasized. 

Determinant Of Hair Ceram Brands Among Households In Abia State, Nigeria

ABSTRACT The study analyzed the socio-economic determinant on consumer choice on

Influence Of Sales Promotion On Consumer Buying Behaviour ,Study Of Seven-Up Company.

ABSTRACT Over the year companies in Nigeria have designed strategies which help t

Assessing The Role Of Physical Distribution Channel On Marketing Performance Of Agricultural Produce In Aboh Mbaise L.G.A. Of Imo State.

ABSTRACT The study set out to explore the effect of physical distribution strateg

Effectiveness Of Personal Selling Strategies In Marketing Of Table Water And Juice Drinks In Abia State, Nigeria

Water resources are natural assets that create flows of goods and services over t

Impact Of Customer Relationship Marketing On Bank Growth: (A Study Of Uba & Zenith Bank)

ABSTRACT  Relationship marketing was first desired in a form of relationship

A Comparative Study Of The Effectiveness Of Marketing Communication In Road Transportation Industry

Very few people can claim to be individually responsible for producing any articl

Impact On The Consumer Choice Of Convenience Goods In Enugu Metropolis

In economics, any commodity which is produced and subsequently consumed by the co

Effect of Branding on Consumer Patronage of Different Brands of Beer in Umuahia Metropolis

Mandell and Rosenbery (1981) defined brand as the name, sign or design (or combin

The Role Of Packaging As A Competitive Tool In The Cosmetic Industry

Product manufactured by the producers needs to be moved from the manufacturing po

The Impact Of Pricing Policies On The Purchasing And Consumption Of Alcoholic Drinks (A Study Of Nigeria Breweries Plc Aba)

One of the primary objectives of every business is to maximize its profit and set

The Influence Of Advertising On Consumer Purchase Behavior (A Case Study Of Guinness Nigeria Plc)

ABSTRACT The research work examine the influence of advertising on consumer purch

Effect of Advertising on Consumer Brand Preference on selected Noodle in Umuahia, Abia State Nigeria.

Almost everyone grows up in a world which is flooded with the mass media, example

Social Media Marketing And Marketing Performance Of Selected Entrepreneurs In Abia State, Nigeria

Social media marketing is the use of social media platforms and websites to promo

The Effect Of' Pricing In Retail Management Amongst The Supermarket

Out of three major intermediaries in product distribution, retailing which superm

Effect Of Price And Pricing Decision On The Consumption Of Bambara Nuts In Abia State Nigeria

Bambara groundnut is a traditional or indigenous crop (Onyango, 2010, Andika et a

Cultural Influence On Buying Behaviour Of Consumer Goods. A Study Of Consumers In Enugu Metropolis

In recent years, with the advancement of economic status and self-conscience, buy